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Paid Media Marketing Analyst, Mid-level (Pleno)
Cogna EducaçãoManage and optimize Meta Ads and Google Ads campaigns focused on lead generation and conversions. Hybrid role based in São Paulo.
About the role
Key responsibilities & impact- Execute media plans
- Produce estimates for new campaigns (reach, frequency, targeting)
- Implement campaigns on platforms (Meta Ads, Google Ads)
- Create, adjust, and monitor targeting, creatives, optimization rules, and budgets.
- Validate that tags, pixels, and events are correctly configured.
- Monitor daily delivery and make adjustments to improve performance.
- Handle media requests from internal stakeholders, prioritizing tasks according to criticality and defined SLAs, with proper logging and traceability of requests.
- Analyze performance metrics and interpret data to produce actionable optimizations for campaigns.
- Perform ongoing optimizations (CPC, CPA, ROAS, frequency, conversion rate).
- Monitor the full funnel (impression → click → conversion).
- Propose and run A/B tests (audiences, creatives, formats).
- Prepare periodic performance reports (daily, weekly, or monthly).
- Present actionable insights and strategic recommendations.
- Lead touchpoints with business units and present media performance results.
Requirements
What you’ll need- Bachelor's degree in Marketing or related fields
- Minimum of 2 years proven experience with Meta Ads and Google Ads, working on lead generation and conversion-focused campaigns
- Teamwork skills and effective communication
- Proactivity, resilience, and adaptability
Benefits
Comp & perks- Profit sharing: celebrating results is part of Cogna’s culture.
- Meal allowance or food voucher: provided on a flexible benefits card.
- Health insurance: comprehensive plan with dependent coverage and co-payment option.
- Dental insurance: available to keep your smile healthy.
- Tuition scholarships for undergraduate and graduate studies: available at our education units for you and your dependents (spouse and children).
- Birthday day off: choose a day to relax and celebrate.
- SESC membership: access to a range of opportunities to improve quality of life.
- Univers pharmacy discount program: discounts on a range of medications.
- Corporate university: various learning paths and free courses through our corporate university to keep growing with us.
- Wellhub (Gympass): to help you stay active in your daily life.
- Ninho Program: dedicated to employees and families expecting a new baby.
- Valoriza – Internal Recruitment Program: boost your career through internal opportunities.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media planningcampaign implementationtargetingoptimization rulesperformance metrics analysisA/B testingCPCCPAROASconversion rate
Soft Skills
teamworkeffective communicationproactivityresilienceadaptability
Certifications
Bachelor's degree in Marketing