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Paid Media Marketing Analyst, Mid-level (Pleno)
Cogna EducaçãoManage and optimize Meta Ads and Google Ads campaigns focused on lead generation and conversions. Hybrid role based in São Paulo.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
media planningcampaign implementationtargetingoptimization rulesperformance metrics analysisA/B testingCPCCPAROASconversion rate
Soft Skills
teamworkeffective communicationproactivityresilienceadaptability
Tools & Technologies
Meta AdsGoogle Ads
Certifications & Qualifications
Bachelor's degree in Marketing
Industry Keywords
lead generationconversion-focused campaignsperformance reportsstakeholder managementfull funnel monitoring
About the role
Key responsibilities & impact- Execute media plans
- Produce estimates for new campaigns (reach, frequency, targeting)
- Implement campaigns on platforms (Meta Ads, Google Ads)
- Create, adjust, and monitor targeting, creatives, optimization rules, and budgets.
- Validate that tags, pixels, and events are correctly configured.
- Monitor daily delivery and make adjustments to improve performance.
- Handle media requests from internal stakeholders, prioritizing tasks according to criticality and defined SLAs, with proper logging and traceability of requests.
- Analyze performance metrics and interpret data to produce actionable optimizations for campaigns.
- Perform ongoing optimizations (CPC, CPA, ROAS, frequency, conversion rate).
- Monitor the full funnel (impression → click → conversion).
- Propose and run A/B tests (audiences, creatives, formats).
- Prepare periodic performance reports (daily, weekly, or monthly).
- Present actionable insights and strategic recommendations.
- Lead touchpoints with business units and present media performance results.
Requirements
What you’ll need- Bachelor's degree in Marketing or related fields
- Minimum of 2 years proven experience with Meta Ads and Google Ads, working on lead generation and conversion-focused campaigns
- Teamwork skills and effective communication
- Proactivity, resilience, and adaptability
Benefits
Comp & perks- Profit sharing: celebrating results is part of Cogna’s culture.
- Meal allowance or food voucher: provided on a flexible benefits card.
- Health insurance: comprehensive plan with dependent coverage and co-payment option.
- Dental insurance: available to keep your smile healthy.
- Tuition scholarships for undergraduate and graduate studies: available at our education units for you and your dependents (spouse and children).
- Birthday day off: choose a day to relax and celebrate.
- SESC membership: access to a range of opportunities to improve quality of life.
- Univers pharmacy discount program: discounts on a range of medications.
- Corporate university: various learning paths and free courses through our corporate university to keep growing with us.
- Wellhub (Gympass): to help you stay active in your daily life.
- Ninho Program: dedicated to employees and families expecting a new baby.
- Valoriza – Internal Recruitment Program: boost your career through internal opportunities.