Cogna Educação

Marketing Analyst

Cogna Educação

full-time

Posted on:

Location Type: Hybrid

Location: São PauloBrazil

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About the role

  • Plan and execute an editorial calendar for Instagram, TikTok, YouTube and LinkedIn
  • Create content briefs, scripts and copy for different formats
  • Identify trends and partnership opportunities with creators
  • Monitor engagement, reach, growth and conversion metrics
  • Generate insights and optimizations based on data
  • Conduct social listening and support interaction management
  • Use generative AI for research and content creation

Requirements

  • Experience as a Social Media Analyst
  • Degree in Communication, Digital Marketing or related fields
  • Strategic command of the main social platforms
  • Strong analytical skills and results orientation
  • Excellent writing skills and ability to adapt tone and language
Benefits
  • Profit-sharing: celebrating results is part of Cogna’s culture.
  • Meal or food allowance: provided on a flexible benefits card.
  • Health insurance: a comprehensive medical plan with dependent coverage and co-payment.
  • Dental insurance: available to maintain your smile.
  • Undergraduate and postgraduate scholarships: access to our educational units for you and your dependents (spouse and children).
  • Birthday day off: choose a day to relax and celebrate.
  • SESC partnership: access to SESC services to improve quality of life.
  • Univers pharmacy partnership: discounts on a variety of medications.
  • Corporate university: multiple learning paths and free courses in our corporate university to help you continue developing with us.
  • Book discounts: discounts on top titles from our publishers.
  • Wellhub (Gympass): to help you stay active in your day-to-day routine.
  • Ninho Program: a program dedicated to families expecting a new baby.
  • Valoriza - Internal Recruitment Program: to accelerate your career through internal opportunities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationdata analysissocial media strategycopywritingtrend analysiscontent optimizationsocial listeningengagement metricsconversion metricsgenerative AI
Soft Skills
analytical skillsresults orientationwriting skillsadaptabilitycommunication skills