Cogna Educação

Junior Marketing Analyst – CRM

Cogna Educação

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Junior

About the role

  • Support the execution of CRM campaigns and communications across different channels (email, WhatsApp, SMS, and others).
  • Assist with organizing and verifying the databases used in campaigns, ensuring data accuracy.
  • Support applying segmentations and triggering rules according to team guidelines.
  • Perform basic validations prior to sends, such as checking content, links, variable fields and audiences.
  • Monitor basic campaign performance indicators, such as sends, deliveries, opens and clicks.
  • Assist in maintaining controls, reports and documentation for the area.
  • Support the team in identifying operational errors and contacting the responsible areas when necessary.
  • Learn and follow CRM processes and best practices, meeting defined deadlines and standards.

Requirements

  • Currently enrolled in or graduate of Marketing, Business Administration, Engineering, Statistics, Data Analysis or related fields.
  • Interest in learning about CRM, marketing automation and data analysis.
  • Basic knowledge of Excel and data analysis tools.
  • Familiarity with CRM platforms.
  • Good written communication and ability to work in a team.
  • Organization and attention to detail to ensure campaign quality.
  • Proactivity and a desire to learn and grow in the CRM area.
  • __Differentials:__
  • Experience with automation tools (such as n8n, Zapier or similar).
  • Knowledge of audience segmentation and A/B testing.
Benefits
  • Profit sharing: celebrating results is part of Cogna's way.
  • Meal voucher or food allowance: on a flexible benefits card.
  • Medical assistance: a comprehensive health plan, including dependents and co-participation.
  • Dental assistance: available to keep your smile healthy.
  • Tuition scholarships for undergraduate and graduate studies: access to our educational institutions for you and your dependents (spouse and children).
  • Birthday day off: you can choose a day to relax and celebrate.
  • SESC partnership: access to many opportunities to improve quality of life.
  • Univers pharmacy partnership: discounts on a variety of medications.
  • Corporate university: multiple learning paths and free courses in our corporate university to keep growing with us.
  • Book discounts: to purchase top titles from our publishers.
  • Wellhub (Gympass): to help you stay active in your daily life.
  • Ninho Program: a program dedicated to our families expecting a new baby.
  • Valoriza - Internal Recruitment Program: to boost your career through internal opportunities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisaudience segmentationA/B testingExcelCRM processescampaign performance monitoringdata accuracy verificationcontent validationlink checkingvariable field checking
Soft Skills
written communicationteamworkorganizationattention to detailproactivitydesire to learnadaptabilityproblem-solvingtime managementcollaboration