Growth Marketing

Cogent Security

Growth Marketer responsible for lifecycle automation and targeted campaigns at Cogent Security, redefining vulnerability management with an AI-native platform.

Posted 5/3/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Build lifecycle automation in HubSpot: lead scoring, routing logic, nurture sequences, and recycling workflows
Launch targeted campaigns: competitive displacement, product urgency, and market-timing plays
Stand up paid digital: LinkedIn ads, Google search, AI relevancy campaigns
Own post-event conversion. Build the system that turns a conference badge scan into a qualified meeting within days
Score, segment, and activate the existing contact database through nurture sequences
Turn intent signals into pipeline: take account intelligence, competitive displacement data, and engagement signals and build campaigns that reach the right buyer at the right moment
Implement multi-touch attribution so every campaign has a measurable line to pipeline and revenue
Decide what we invest in and why. Evaluate every event against ICP fit, expected pipeline ROI, and cost efficiency
Pre-event: enrich the registration list with intent signals, identify high-value targets, brief reps
At-event: quarterback the team across booth, activations, dinners, and hallway conversations
Post-event: build follow-up sequences, run the debrief, capture what worked
Manage the vendor ecosystem: contracts, deliverables, spend, renewals
Extract market intelligence at scale: what's resonating, what objections keep coming up, what competitors are saying. Feed it back into product, messaging, and campaign strategy
Partner with PMM on in-person messaging and talk tracks
Build repeatable playbooks and SOPs so the field program scales without scaling headcount linearly
Feed the reporting layer. Dashboards and analytics infrastructure exist. You make sure campaign and field data flows cleanly into the models
Execute channel programs in field alongside the Director of Strategic Partnerships: partner activation at events, co-marketing, spiff execution, deal reg tracking, payout systems
Design and operate multi-agent AI systems alongside our GTM engineer

Requirements

What you’ll need

4-7 years across demand gen, lifecycle, field marketing, or growth marketing at a B2B SaaS company (cybersecurity a plus)
You've done both digital and in-person marketing. Not one or the other. You've built nurture sequences AND managed a booth
Deep HubSpot expertise (or equivalent MAP). You've architected lifecycle automation, not just inherited it
Conference execution experience at scale, but you see logistics as a means to pipeline, not the job itself
Quantitative rigor: conversion models, event ROI frameworks, attribution
AI-native, for real. You've used AI agents or automation tools to manage complex workflows. You'll be operating and extending multi-agent systems. This isn't optional
Startup mentality. You'll build a lead scoring model in the morning and ship swag to Vegas in the afternoon. Same day.

Benefits

Comp & perks

Health insurance
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle automationlead scoringnurture sequencesmulti-touch attributionconversion modelsevent ROI frameworksAI agentsautomation toolscampaign strategydata analytics

Soft Skills

quantitative rigorstartup mentalitylogistics managementteam collaborationstrategic thinkingcommunicationproject managementvendor managementproblem-solvingadaptability