Cogent Security

Senior Manager, Paid Social and Digital Acquisition

Cogent Security

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Launch and scale paid programs across LinkedIn, Meta (FB/IG), Reddit, and selective test channels.
  • Develop an experimentation roadmap: audiences, offers, landing pages, creative formats, and funnel stages.
  • Design full-funnel programs: target account awareness, engaged retargeting, meeting conversion.
  • Create or manage production of high-quality creative: static, carousel, and especially short-form video.
  • Use AI-native workflows to generate variants (hooks, cuts, captions, thumbnails) while maintaining brand and security credibility.
  • Partner with Product Marketing to make sure claims are defensible and messaging is consistent.
  • Define what "success" means beyond leads: engaged target accounts, meeting rate, pipeline per dollar.
  • Build measurement that ties spend to outcomes (CRM integration, attribution approach, reporting cadence).
  • Run weekly creative and campaign performance reviews. Iterate fast.
  • Partner with web/PMM to build landing pages that convert: value clarity, proof, minimal friction.
  • Improve conversion rates and meeting flows without leaning on cold email/calls.

Requirements

  • 2-5+ years running paid social / performance marketing for B2B (enterprise SaaS preferred).
  • Demonstrated ability to build from scratch: strategy, campaigns, testing cadence, measurement.
  • Strong creative instincts and ability to produce or manage creative production.
  • High analytical rigor: you know what to measure, how to separate signal from noise, and how to report to execs.
  • Comfortable collaborating closely with Sales, PMM, and RevOps.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social marketingperformance marketingcampaign measurementcreative productionA/B testingCRM integrationattribution analysisconversion rate optimizationdata analysisaudience targeting
Soft Skills
collaborationcreativityanalytical thinkingstrategic thinkingcommunicationproblem-solvingadaptabilityleadershipproject managementiteration