Sales Manager – Capital Equipment
Cogent Analytics
full-time
Posted on:
Location Type: Hybrid
Location: Dallas • Texas • United States
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Salary
💰 $90,000 - $110,000 per year
About the role
- Own the North American wide format sales strategy for horizontal cutting solutions under the direction of the EVP of Sales
- Drive direct revenue through active customer engagement while developing the long-term sales infrastructure for the horizontal vertical market
- Establish territory coverage, account strategy, and pipeline discipline aligned with EVP-led forecasting and operating cadence
- Identify and develop opportunities across wide format graphics, signage, display, and industrial applications, with crossover into corrugated, commercial print, labels, and packaging
- Serve as the executive-facing subject-matter expert for wide format solutions
- Conduct high-level customer presentations, on-site evaluations, and executive briefings
- Collaborate with applications, service, and operations teams to ensure customer success and strong post-sale outcomes
- Provide regular updates, forecasts, and strategic recommendations directly to the Executive Vice President of Sales
- Partner with the Executive Vice President of Sales to define hiring plans, coverage models, and growth milestones for the wide format team
- Mentor and support future sales team members as the vertical scales
- Deliver structured market feedback to guide executive decisions on investment, staffing, and product focus
Requirements
- 7+ years of capital equipment sales experience, preferably in wide format, laser or knife cutting, digital finishing, or industrial automation
- Proven success selling complex, high-value technical solutions
- Strong consultative selling skills with the ability to engage executive, technical, and operational stakeholders
- Demonstrated experience building or scaling a market, product line, or territory
- Direct experience with horizontal cutting systems, laser cutting, or routing technologies
- Background in wide format graphics, signage, packaging, display, corrugated or industrial applications
- Exposure to wide format, signage, commercial print, corrugated, labels, or packaging workflows
- Prior experience hiring, mentoring, or leading sales professionals
- Experience operating within a distributor–OEM sales model
Benefits
- Base salary of $90 - 110,000 dependent on experience
- Competitive commission and bonus structure
- Health, Dental, and Vision insurance
- Short & Long term disability insurance
- 401(k) plan, profit sharing, PTO
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
capital equipment saleshorizontal cutting systemslaser cuttingrouting technologieswide format graphicsdigital finishingindustrial automationsignagepackagingcommercial print
Soft Skills
consultative sellingcustomer engagementmentoringcollaborationstrategic recommendationsexecutive presentationspipeline disciplineaccount strategymarket feedbackstakeholder engagement