Coface

Sales Manager – Direct & Partner Channel, SME Segment

Coface

full-time

Posted on:

Location Type: Remote

Location: Malaysia

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About the role

  • Prospect and acquire new SME clients within the assigned territory using cold calling, digital prospecting, referrals, networking events, intermediaries, and social selling.
  • Sell solutions by identifying client needs and positioning Coface offerings to address pain points related to trade, cash flow, and risk management.
  • Develop clear and compelling proposals/quotations with input from internal stakeholders including commercial underwriters, risk underwriters, and management.
  • Maintain an active pipeline and deliver accurate sales forecasts to support business planning.
  • Ensure all prospects are fully developed through disciplined follow-up to achieve annual new-business targets.
  • Work closely with Marketing and the Head of Sales to execute marketing action plans for direct and partner channels.
  • Lead commercial negotiations with prospects and intermediaries through to contract signature.
  • Monitor new and lost clients to identify market trends, competitor movements, and opportunities for growth.
  • Build strong relationships with intermediaries/partners to generate consistent new‑business referrals.
  • Collaborate with cross-functional teams (operations, underwriting, customer service) to maximize sales opportunities and ensure smooth onboarding.

Requirements

  • University degree in Finance, Business, Economics, Banking, or a related field.
  • 5–7 years of B2B sales experience, ideally in direct sales or partner/channel sales.
  • Prior experience in trade credit insurance, financial services or commercial solutions will be a plus
  • Strong understanding of trade.
  • Proven solution-selling capabilities, strong hunter mindset, and a self-starter who thrives in an autonomous environment.
  • Experience executing go‑to‑market strategies and managing a disciplined sales process.
  • Excellent communication, interpersonal, and analytical skills.
  • Proficiency in English; Chinese language ability is an advantage.
Benefits
  • 100% remote working from home
  • Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
  • Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
  • Health care
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B salessolution sellingsales forecastingproposal developmentgo-to-market strategiestrade credit insurancefinancial servicescommercial solutionsrisk managementcash flow management
Soft Skills
communication skillsinterpersonal skillsanalytical skillsself-starterhunter mindsetrelationship buildingcollaborationnegotiation skillsdisciplineautonomy