Digital Marketing, Communications

Cofabrik RH

Chargé(e) de Marketing Digital and Communication role at a Lyon-based software company. Structuring and developing marketing strategies while working with a small passionate team.

Posted 6/1/2026full-timeLyon • 🇫🇷 FranceMid-LevelSenior💰 €33,000 - €37,000 per yearWebsite

About the role

Key responsibilities & impact

Acquire and retain customers by supervising and optimizing multichannel SEO & SEA campaigns
Be responsible for producing high-quality content (articles, social media, newsletters, web pages…) and for ghostwriting (briefs, angles, tone…)
Create and oversee product and commercial materials to develop brand awareness and drive customer loyalty
Organize strategic external events and contribute to internal events
Challenge marketing/communication partners and the internal sales team

Requirements

What you’ll need

Minimum 3 years’ experience in Digital Marketing (SEO, SEA, growth hacking strategies, social media...)
Master’s degree (Bac+5) in Marketing or a technical field
Ideally experience with a software vendor in an SME environment with broad marketing responsibilities
Preferably a good knowledge of the Insurance sector
Proficiency with digital tools and the ability to optimize and automate them
Practical experience using generative AI for Digital Marketing
Strong interest in technology

Benefits

Comp & perks

Partial remote work possible

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOSEAgrowth hackingcontent productionghostwritingdigital marketingautomationgenerative AI

Soft Skills

customer acquisitioncustomer retentionbrand awarenesscustomer loyaltyevent organizationcommunication

Certifications

Master’s degree in MarketingMaster’s degree in technical field