Codeway

Growth Marketing

• Own end-to-end marketing. Claim 360 ownership of a web product’s marketing and execute end-to-end user acquisition strategies.
• Manage the creative pipeline. Develop and test creatives by generating ideas, proposing hypotheses, monitoring implementation, and providing feedback.
• Run and optimize campaigns. Manage and optimize marketing campaigns across Google, Meta, TikTok, and other networks.
• Build external partnerships. Build meaningful relationships with external partners and agencies, and manage collaborations with ad network teams.
• Leverage data and dashboards. Build and monitor BI dashboards for insights and ensure campaigns achieve target KPIs while scaling.
• Collaborate with product. Work closely with the product team to understand user motivations and shape effective monetization strategies.
• Drive growth initiatives. Take additional responsibilities to grow your product by thinking beyond performance marketing and applying creative growth-hacking approaches.

Codeway

Associate Growth Manager, Web

Growth Manager – Web