CoderPad

Marketing Campaign Manager

CoderPad

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $85,000 - $95,000 per year

About the role

  • Plan and execute coordinated, multi-channel campaigns — ensuring channels work together across the buyer journey.
  • Channels include: Email marketing, Paid social, Paid search, Webinars / virtual events, Website landing pages
  • Content Development & Messaging Alignment: Translate positioning into compelling, performance-driven campaign messaging. You don’t need to be a full-time copywriter but you know what strong content looks like and can produce and refine it effectively.
  • Develop strong value propositions aligned to persona and funnel stage
  • Write high-performing content (with AI and team support), including: Blog posts, Video scripts, Emails, Landing pages, Ad copy, Long form content
  • Adapt messaging for awareness, engagement, and conversion stages
  • Channel Performance Optimization: You are data-informed and comfortable optimizing campaigns. You understand that performance is measured by pipeline impact — not just activity metrics.
  • Manage budgets and pacing for your programs/channels
  • Run A/B tests (subject lines, ads, landing pages)
  • Optimize for CTR, CVR, CPL, and pipeline contribution
  • Identify underperforming messages or assets and iterate quickly
  • Marketing Automation & CRM Proficiency: You understand how leads move from campaign to pipeline. You ensure campaigns are trackable, measurable, and aligned to revenue reporting.
  • Working knowledge of: HubSpot, Salesforce, Basic segmentation and nurture setup, UTM tracking and attribution fundamentals, Strong partnership with marketing and sales operations
  • Project Management & Cross-Functional Coordination: You can independently drive campaigns from concept to launch.
  • Build campaign timelines, Coordinate across content, design, sales, ops, demand gen, and product marketing
  • Manage multiple assets and deadlines simultaneously
  • Keep launches on track in a fast-paced environment
  • Manage and optimize campaign performance

Requirements

  • 3-5 years of experience
  • Proven experience executing integrated demand generation campaigns
  • Hands-on channel experience across a mix of email, paid media, webinars, and landing pages
  • Strong content development and messaging capabilities
  • Experience optimizing campaigns based on performance data
  • Working knowledge of Hubspot and Salesforce
  • Ability to operate independently while collaborating cross-functionally
Benefits
  • Meaningful work with high impact for a well-loved product
  • Competitive, market-rate salaries
  • Stock options with a 4-year vesting schedule
  • Medical, dental, and vision insurance (90% covered for employees and dependents)
  • Flexible Spending Account (FSA)
  • 401K with profit sharing
  • Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidays
  • Remote-friendly environment with monthly WFH stipend
  • Parental leave (primary: 16 weeks; secondary: 12 weeks)
  • Short- and long-term disability and life insurance coverage
  • Choice of laptop computer
  • Internal mobility and growth opportunities
  • And more…
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementcontent developmentA/B testingperformance optimizationdata analysisbudget managementlead generationemail marketingpaid mediawebinar execution
Soft Skills
collaborationindependenceproject managementcommunicationadaptabilitytime managementproblem-solvingcreativitystrategic thinkingcross-functional coordination