Principal Product Marketing Manager, Competitive Intelligence

CodeRabbit

Principal Product Marketing Manager at CodeRabbit analyzing competitive landscape and providing actionable insights. Collaborate with teams to ensure effective positioning against competitors with a focus on AI-driven code reviewers.

Posted 6/20/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $275,000 - $290,000 per yearWebsite

About the role

Key responsibilities & impact

Support the Product marketing and Sales leaders in building and implementing an effective competitive intelligence program, including data-driven competitive strategies and actionable sales playbooks.
Conduct technical deep dive, hands-on comparisons, and benchmarking, develop competitive messaging and positioning to support sales and marketing teams.
Equip our fast growing sales and GTM teams with winning tactical responses, deals support, and timely updates and training.
Build competitive marketing and enablement assets such as battle-cards, competitor bulletins, customer facing materials, and positioning slides to highlight CodeRabbit's differentiation.
Track, analyze, and communicate competitive developments, providing timely responses to market changes.
Collaborate with marketing, product management, engineering, and sales to craft competitive positioning strategies.
Drive the Win/Loss program, analyzing data to advise sales strategies and product decisions, validate our competitive messaging and identify customer proof points.
Participate in industry events to monitor trends and advise on competitive shifts.

Requirements

What you’ll need

Strong technical and analytical background to proactively identify market shifts, build competitive strategies.
Operate as an AI-native professional, effectively embedding AI tools into your daily workflow to accelerate research, asset creation, and data analysis.
Ability to synthesize complex technical information and distill key insights for various stakeholders. Experience translating technical features into compelling business value for diverse audiences.
Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively.
Proven success in roles such as sales engineering, technical marketing, or competitive analysis, preferably within the devtool and AI coding ecosystem.
Ability to build relationships and work optimally with teams across the company, including sales, marketing, engineering, product, and leadership.
A technical degree in computer science, engineering, or equivalent experience is required.

Benefits

Comp & perks

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Hard Skills & Tools

competitive intelligencedata analysiscompetitive messagingbenchmarkingsales playbookstechnical marketingsales engineeringAI toolsasset creationmarket analysis

Soft Skills

communication skillsanalytical skillsrelationship buildingcollaborationsynthesis of complex informationstakeholder engagementstrategic thinkingadaptabilityproblem-solvingpresentation skills