Field Marketing Manager – Lead

CodeRabbit

Field Marketing Manager Lead at CodeRabbit responsible for the North American field marketing strategy. Focus on developing relationships in developer communities and executing marquee event plans while driving business growth.

Posted 4/29/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $170,000 - $225,000 per yearWebsite

Tech Stack

Tools & technologies

AWSCloud

About the role

Key responsibilities & impact

Regional and Global field strategy. Decide which events, sponsorships, dinners, roundtables, and meetups CodeRabbit invests in — and which we pass on. Build both the regional and global plan and defend it with data.
Pipeline from the field. Partner with Sales and SDR leadership to design programs that generate qualified meetings and accelerate open opps. Own the number for sourced and influenced field pipelines.
Marquee event execution. Run our presence at top developer and DevOps conferences end-to-end — booth, content, speakers, swag, pre/post-event ABM, on-site staffing, and follow-up.
Community and developer programs. Build relationships with the local engineering communities, user groups, and AI/ML meetups where our buyers and champions already gather.
Partner and ecosystem co-marketing. Drive joint field activations with GitHub, GitLab, AWS, Google Cloud, and other ecosystem partners — from co-hosted dinners to co-branded booths.
Customer and executive engagement. Produce the customer advisory board sessions, executive roundtables, and CISO/VP Eng dinners that turn champions into references and references into expansions.
Budget and vendors. Own the regional field budget, negotiate hard with venues and agencies, and run a tight P&L on every program.
Measurement. Define the KPIs, build the reporting, and present results to marketing and GTM leadership. We will know what every dollar produced.

Requirements

What you’ll need

10+ years in field, event, or integrated marketing — most of it at B2B SaaS or developer tools companies.
A real track record of running flagship technical events (think KubeCon, re:Invent, GitHub Universe scale) from strategy through measurable pipeline outcomes.
Deep fluency in the developer tools and DevOps landscape. You don't need to write code, but you should know the difference between a PR and a push, and why engineers care about code review.
Tight working relationships with Sales — you've co-built ABM motions, target account event strategies, and post-event SLAs that actually get followed.
Data-driven by default. Comfortable in Salesforce, HubSpot, and a BI tool. You can pull your own pipeline reports and don't outsource your numbers.
Operator's instincts. You ship on time, on budget, and with taste. You've recovered from a venue cancellation, a no-show keynote, and a shipping disaster — and the program still hit its goal.
Excellent writer and communicator. You can brief an exec, draft a sponsor pitch, and rewrite a session abstract in the same afternoon.

Benefits

Comp & perks

Real ownership. You're the field function — not a coordinator inside one. The roadmap is yours to write.
A market that's moving. AI code review is one of the most adopted AI use cases in engineering today. The pipeline is there if you go get it.
Builders around you. You'll work alongside engineers, researchers, and a GTM team that ship fast and care about craft.
Flex. SF-based hybrid with travel for the events that matter.

ATS Keywords

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Hard Skills & Tools

event marketingintegrated marketingpipeline managementKPI definitionreportingbudget managementP&L managementABM strategycustomer advisory board productionexecutive engagement

Soft Skills

data-driven decision makingcommunicationwritingrelationship buildingnegotiationproblem solvingproject managementcollaborationstrategic thinkingoperational efficiency