Head of Field and Events

Coder

Head of Field and Events setting strategy and executing marketing initiatives for Coder. Collaborating with sales and product marketing to enhance customer engagement and pipeline.

Posted 7/30/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $193,000 - $295,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in field marketing and event management, with a strong focus on pipeline generation and revenue targets. Proven ability to lead teams, manage budgets, and execute successful marketing strategies in a B2B software environment.

Highest-signal resume keywords

Field MarketingEvent ManagementDemand GenerationProject ManagementB2B Software Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Pipeline GenerationEvent SourcingLead CaptureBudget ManagementVendor Management

Soft Skills

CoachingPartnership BuildingData ComfortTravel Willingness

Industry Keywords

B2BTechnical BuyersEnterprise BuyersTrade ShowsConferences

About the role

Key responsibilities & impact

Set the field and events strategy tied to pipeline and revenue targets.
Choose the right conferences and trade shows, negotiate sponsorships, design the booth and on-site experience.
Build and run Coder's own moments: executive dinners, roadshows, user groups, hackathons, and hands-on workshops.
Design regional field programs with sales that generate and accelerate pipeline.
Own the number for events-sourced and events-influenced pipeline.
Build the lead capture and follow-up motion so no lead falls through.
Work with product marketing to make sure the story on stage, at the booth, and in the room is sharp and consistent with the Coder narrative.
Manage budget, vendors, agencies, logistics, and swag with a sharp eye on cost and quality.
Hire, coach, and grow a small field and events team as the program scales.

Requirements

What you’ll need

7+ years in field marketing, events, or demand generation, with time at a B2B software or infrastructure company selling to technical and enterprise buyers.
A track record of running events that sourced real pipeline.
Player-coach range.
Sharp project management.
Comfort with data and tools.
Strong partnership with sales.
Willingness to travel, often, and to be on the ground when it counts.

Benefits

Comp & perks

Offers Equity
Offers Bonus