Demand Generation Program Manager

Coder

Demand Generation Program Manager responsible for executing marketing campaigns at Coder. Collaborating with diverse teams to enhance customer engagement and market reach.

Posted 5/29/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $146,000 per yearWebsite

About the role

Key responsibilities & impact

Run day-to-day execution for sponsorships, vendor programs like BrightTALK, and paid campaigns across selected channels.
Own vendor relationships and program logistics, including timelines, deliverables, and follow-up.
Help expand verticalized campaigns by tailoring messaging and channel selection to specific industries and buyer segments.
Research, document, and recommend new channels, sponsorships, and campaign opportunities to test.
Support regional program execution across Europe and APAC as we expand localization.
Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives.
Track program performance and share recommendations that inform renewals, optimizations, and future tests.

Requirements

What you’ll need

3–5 years of experience in demand generation, digital marketing, or paid media.
Hands-on experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels.
Strong project management instincts.
Comfort working with data. You can pull reports from tools like HubSpot, Salesforce, or HockeyStack, analyze performance, and turn numbers into recommendations.
Curiosity about using AI tools and workflows to find efficiencies, improve execution, and test what’s possible.
Bonus if you have experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, or other programmatic advertising platforms.
Bonus if you have experience managing programs in tools such as Asana.
Bonus if you have a background in vendor negotiation or media buying.
Bonus if you have experience in B2C marketing or industries outside traditional B2B demand gen.

Benefits

Comp & perks

Offers Equity
Offers Bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationdigital marketingpaid mediaproject managementdata analysismedia sponsorshipsvendor negotiationmedia buyingcampaign managementlocalization

Soft Skills

curiosityrecommendation skillscommunicationrelationship managementorganizational skillsanalytical thinkingadaptabilityproblem-solvingcollaborationstrategic thinking