Senior Strategist, Paid Search, B2B

Code3

Senior Paid Search Strategist driving B2B demand for Code3’s marketing clients. Connecting search campaigns to qualified leads, pipeline, revenue, and broader business growth.

Posted 8/20/2026full-time🇺🇸 United StatesSenior💰 $82,000 - $106,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and optimizing paid search strategies for B2B organizations, focusing on lead generation and sales pipeline growth. Proficient in leveraging CRM and marketing automation tools to evaluate campaign performance and drive client success.

Highest-signal resume keywords

Paid Search Strategy DevelopmentSEM Program OptimizationLead Generation TacticsCRM and Marketing Automation ExperienceDigital Marketing Certifications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchAd Copy WritingCampaign OptimizationBidding StrategiesPerformance Analysis

Soft Skills

Proactive Problem SolvingClient Relationship Management

Tools & Technologies

Google AdsMicrosoft AdvertisingSalesforceHubSpotMarketo

Certifications & Qualifications

Digital Marketing CertificationPaid Search Media Strategy Certification

Industry Keywords

B2B MarketingLead GenerationSales PipelineCampaign ManagementPerformance Metrics

About the role

Key responsibilities & impact

Lead paid search strategy, activation, and thought leadership across a portfolio of B2B clients
Provide paid search strategy and conduct routine audits across Google and Microsoft platforms and Brand, Non-Brand, PMAX, Demand Gen, Competitor, and emerging search tactics
Develop strategies to generate qualified leads, opportunities, and sales pipeline aligned with client business objectives
Deliver campaign builds, pacing management, and optimization deployment
Conduct keyword research, write ad copy, optimize campaigns, and establish bidding strategies to meet client KPIs
Perform QA for campaign builds, edits, landing pages, URL tags, campaign settings, and measurement studies
Leverage CRM, marketing automation, and analytics data to evaluate performance and identify high-value campaigns, keywords, and audiences
Partner with client and internal teams to connect paid search activity to lead quality, sales outcomes, pipeline, and revenue
Turn complex search strategies into compelling campaign recommendations
Maintain standards across media planning, forecasting, budgeting, campaign setup, learning agenda development, and performance analysis
Cultivate client relationships through POVs, industry trends, platform updates, and trusted advisory
Support new business initiatives and pitches through platform audits and recommendations

Requirements

What you’ll need

4-6 years of hands-on paid search experience
Substantial experience developing and optimizing SEM programs for B2B organizations with lead-generation, pipeline, and revenue objectives
Demonstrated experience developing and executing paid search strategies designed to generate qualified leads, opportunities, and sales pipeline
Ability to anticipate client requests, team and agency needs, and provide proactive solutions
Experience working with CRM and marketing automation data to evaluate paid search performance beyond the initial website conversion
Experience with platforms such as Salesforce, HubSpot, Marketo, or similar strongly preferred
Certifications in digital marketing and/or paid search media strategy are a plus

Benefits

Comp & perks

Full medical, dental, and vision benefits
Generous retirement program
Thoughtful parental leave and return program
Flexible Time Off
Holidays
Quarterly Company “Recharge” Days
Holiday closure in December
Ongoing learning and development opportunities
Inclusive, equitable, and safe work environment