Code3

Lead, Paid Search

Code3

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $108,000 - $126,000 per year

Job Level

Senior

About the role

  • Define and own the overarching paid search strategy on your portfolio of accounts and deliver activation excellence across search platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
  • Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
  • Leverage a solid understanding of feed management including strategy and build within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
  • Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
  • Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
  • Be a collaborative partner between your peers in Client Partnership, Creative, Growth and Activation teams to ensure proper execution of strategy and client stewardship
  • Be a storyteller: turning complex search strategies into compelling campaign recommendations
  • Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis
  • Cultivate strategic partnerships with clients, acting as a trusted advisor on search and digital marketing
  • Provide critical perspective and stay ahead of platform updates, industry trends, and emerging technologies
  • Overseeing direct reports in strategy development and provide mentorship and training opportunities to assist with career growth and delivering on client expectations
  • Support new business initiatives and pitches by conducting platform audits, developing strategy slides and being the paid search expert within presentations

Requirements

  • 5+ years of proven experience in developing paid search media plans, strategic presentations
  • Experience contributing to new business pitches
  • Ability to anticipate client requests, team and agency needs and provide proactive solutions
  • Proficiency in research platforms, paid search platforms and analytics dashboards
  • Certifications in digital marketing and/or paid search media strategy are a plus (Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, Google AI Powered Shopping Ads Certification etc.)
Benefits
  • Full medical, dental, and vision benefits as well as generous retirement program
  • Thoughtful parental leave and return program
  • Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
  • Ongoing learning and development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid search strategykeyword researchad copy writingbidding strategiesfeed managementperformance insightsoptimization recommendationsautomation opportunitiesdata analysismedia planning
Soft Skills
collaborationstorytellingstrategic partnershipmentorshipproactive solutionsclient stewardshipteam leadershipcommunicationproblem-solvingcreativity
Certifications
Google Analytics CertificationMicrosoft Advertising Search CertificationGoogle Ads Search CertificationGoogle AI Powered Shopping Ads Certification