Director, Brand Intelligence – AI Transformation
Code and Theory
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $165,000 - $185,000 per year
Job Level
Lead
About the role
- Lead brand audits and AI-readiness assessments to identify gaps between existing brand standards and readiness for AI
- Work with tech and data teams to translate static brand guidelines into machine-readable artifacts: hierarchical schemas, minimum viable token libraries, and governance models consumable by client technology stacks
- Work with clients and technologists to design the solutions that enable creative platforms, content management systems, and marketing automation tools to generate on-brand assets automatically
- Partner with design, engineering, and technology strategy teams to ensure brand tokens and assets are implemented across martech (e.g., CDP, DAM, CMS, and creative tooling)
- Lead discovery interviews, maturity assessments, and workshops to identify AI transformation opportunities and operational pain points across broader marketing operations
- Partner with AI tech strategists on transformation roadmaps and business cases that connect rapid value demonstration to long-term enterprise capability building
- Guide implementation paths from prototype to pilot to scale, ensuring enablement and adoption with client teams
- Own day-to-day client relationships and oversee multi-track transformation programs with clear value realization metrics
- Partner with C-suite stakeholders (CMOs, CDOs, CIOs/CTOs) to influence vision, priorities, and operating model shifts
- Support new business and proposal work by articulating how brand systems and AI transformation create enterprise value
- Codify frameworks and engagement models for brand AI-readiness, token library development, and transformation delivery
- Convert methods into repeatable service offerings and delivery playbooks
- Develop thought leadership, case studies, and POVs that position brand systems as foundational infrastructure for AI transformation
- Partner with creative technologists, ML specialists, strategists, and engineering leaders
- Manage external resources and vendor relationships where needed
Requirements
- 8–12+ years in brand consulting, marketing consulting, or transformation delivery
- Proven track record building brand systems as the main client lead and team lead (need to know how to build brands to break them!)
- Experience applying AI or automation to workflows
- Familiarity with modern marketing technologies—DAM, CMS, CDP, CRM, Workfront, workflow automation, creative tooling
- Experience designing pilots, POCs, and roadmaps with business-case rigor
- Strength in structured thinking, executive storytelling, and relationship-building with senior stakeholders
- Comfort working hands-on in technical environments, e.g., GenAI tools or low-code platforms
- Proven experience leading transformation engagements in matrixed and cross-disciplinary environments
- Bachelor's degree required; Master's or technical specialization preferred.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
AI-readiness assessmentsbrand auditsmachine-readable artifactstoken librariesgovernance modelsAI transformationworkflow automationdesigning pilotsbusiness-case rigorstructured thinking
Soft skills
relationship-buildingexecutive storytellinginfluencing visionclient managementteam leadershipcollaborationcommunicationproblem-solvingstrategic thinkingadaptability
Certifications
Bachelor's degreeMaster's degreetechnical specialization