CRM Specialist

Coda

CRM Specialist responsible for customer contact strategies at Recharge, a global B2C e-commerce platform. Collaborating across channels to enhance retention and engagement in digital product markets.

Posted 6/29/2026contractAmsterdam • 🇳🇱 NetherlandsMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle marketing, leveraging data-driven strategies and AI-driven approaches to enhance customer engagement and retention. Proven ability to analyze customer data, optimize campaigns, and collaborate cross-functionally to drive measurable business impact.

Highest-signal resume keywords

CRM/Lifecycle MarketingMarketing Automation PlatformsAI/ML Application in CRMData Analysis and InsightsCustomer Lifetime Value (CLV)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Base AnalysisData-Driven Campaign DevelopmentPredictive SegmentationA/B TestingJourney OrchestrationContent GenerationRetention StrategyChurn ReductionSegmentationCampaign Performance Optimization

Soft Skills

Proactive CommunicationOwnershipAdaptabilityFast-Paced Environment ThrivingEager to Learn

Tools & Technologies

SelligentMarketing Automation ToolsEmail CampaignsPush NotificationsIn-App Messaging

Industry Keywords

E-CommerceDigital ProductsCustomer EngagementCustomer RetentionCommercial Mindset

About the role

Key responsibilities & impact

Drive customer base analysis to identify growth opportunities, retention gaps, and actionable insights to increase customer lifetime value
Evolve customer lifecycle strategies, improving retention, reducing churn, and maximizing engagement across key segments
Develop and execute personalized, data-driven CRM campaigns across multiple channels (email, push, in-app), tailored to customer behavior and intent
Leverage marketing automation tools to scale CRM activities, including segmentation, journey orchestration, and A/B testing
Apply AI-driven approaches (e.g. predictive segmentation, recommendation models, send-time optimization, content generation) to enhance targeting, personalization, and campaign performance
Continuously monitor and optimize campaign performance, translating data into clear insights and actionable improvements
Collaborate cross-functionally with Creative, Marketing Automation, Product & Tech, and BI teams to deliver seamless, high-impact CRM initiatives

Requirements

What you’ll need

5+ years experience in CRM/lifecycle marketing, preferably in e-commerce or digital products
Strong hands-on experience with marketing automation platforms (e.g. Selligent or similar)
Proven analytical mindset, comfortable working with data and translating insights into actions
Experience with or strong interest in applying AI/ML within CRM (predictive modeling, AI-driven personalization, generative AI for content/optimization)
A commercial mindset focused on driving measurable impact (conversion, retention, CLV)
Strong ownership, proactive communication, and a "get things done" mentality
Adaptable and eager to learn, you thrive in a fast-paced, international environment where priorities can change quickly.

Benefits

Comp & perks

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes.
Our goal is to foster an inclusive environment where everyone feels welcome and valued.