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About the role
Key responsibilities & impact- Drive customer base analysis to identify growth opportunities, retention gaps, and actionable insights to increase customer lifetime value
- Evolve customer lifecycle strategies, improving retention, reducing churn, and maximizing engagement across key segments
- Develop and execute personalized, data-driven CRM campaigns across multiple channels (email, push, in-app), tailored to customer behavior and intent
- Leverage marketing automation tools to scale CRM activities, including segmentation, journey orchestration, and A/B testing
- Apply AI-driven approaches (e.g. predictive segmentation, recommendation models, send-time optimization, content generation) to enhance targeting, personalization, and campaign performance
- Continuously monitor and optimize campaign performance, translating data into clear insights and actionable improvements
- Collaborate cross-functionally with Creative, Marketing Automation, Product & Tech, and BI teams to deliver seamless, high-impact CRM initiatives
Requirements
What you’ll need- 5+ years experience in CRM/lifecycle marketing, preferably in e-commerce or digital products
- Strong hands-on experience with marketing automation platforms (e.g. Selligent or similar)
- Proven analytical mindset, comfortable working with data and translating insights into actions
- Experience with or strong interest in applying AI/ML within CRM (predictive modeling, AI-driven personalization, generative AI for content/optimization)
- A commercial mindset focused on driving measurable impact (conversion, retention, CLV)
- Strong ownership, proactive communication, and a "get things done" mentality
- Adaptable and eager to learn, you thrive in a fast-paced, international environment where priorities can change quickly.
Benefits
Comp & perks- We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes.
- Our goal is to foster an inclusive environment where everyone feels welcome and valued.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Customer Base AnalysisData-Driven Campaign DevelopmentPredictive SegmentationA/B TestingJourney OrchestrationContent GenerationRetention StrategyChurn ReductionSegmentationCampaign Performance Optimization
Soft Skills
Proactive CommunicationOwnershipAdaptabilityFast-Paced Environment ThrivingEager to Learn