Manager, Omni Marketing Retail – Contract

Coca-Cola Canada Bottling Limited

Manager, Omni Marketing Retail at Coke Canada Bottling managing growth strategies and marketing programs in the retail sector across Canada. Collaborating with stakeholders to drive profitability and market share.

Posted 6/30/2026contractRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$108,000 - CA$120,000 per yearWebsite

About the role

Key responsibilities & impact

Manage, customize, and execute growth strategies and beverages solutions in partnership with a retail portfolio of customers based in Canada to drive volume, share growth, value, grow beverage incidence, and profitability across Canada outlets
Manage relationships with the brand team, partners, sales, customer contacts, regional and local assets, and other internal and external constituents to support customer programming throughout the year as well as retail channel and digital execution responsibilities
Participate in the long-term and short-term planning and development of our retail strategy, consumer missions, and marketing plans based on fact-based consumer insights
Develop and implement insight-driven occasion-based strategies and partnership marketing programs tailored to meet the needs of both Coca-Cola and our trade partners
Collaborate with multiple internal and external stakeholder stakeholders to play a key role in the development of insight-driven marketing programs, targeting our consumer, and meeting our customers’ strategies
Manage marketing spend in accordance with program budgets; ensure strong return on investment of all marketing activities; priority setting and execution
Plan, develop and execute channel and customer promotions/programs that leverage brand idea/thinking and consumer insights to drive increased consumer preference and customer activity
Provide customer business and value opportunity assessments
Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives, and media leadership with defined customer portfolio
Execute consumer and customer programs tied to Coca-Cola to fulfill brand and business objectives
Prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights, and conclusions to provide actionable recommendations
Develop marketing materials (e.g., POS, sell-in materials, implementation manual, digital and social etc.) to communicate promotions effectively
Write creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency work and creative development

Requirements

What you’ll need

Bachelor's degree or the equivalent combination of education and experience
3+ Years experience in Omni Channel marketing, preferably in fast-moving consumer packaged goods (FMCPG) industry or agency
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs while turning this knowledge into concise actions and results
Proven track record for managing competing priorities and delivering sustainable results; leveraging insights to focus on the most important areas of opportunity
Propensity for creative problem-solving and opportunity identification; leverages shopper insights to drive decision making
Aptitude for forward-looking vision and anticipation of future needs; ability to use strategic thinking skills and to integrate brand and shopper strategies into effective omni channel marketing programs
Collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders
Strong communication skills; effectively communicates and builds relationships at all organizational levels
Demonstrated personal leadership skills and influencing ability
Proven working experience in digital marketing, particularly within the industry
Experience in POS development an asset (including knowledge of POS production processes, not limited to briefing, creative review, and production management)
Intermediate to Advanced MS PowerPoint, Word and Excel skills required

Benefits

Comp & perks

competitive compensation package
access to retirement and saving programs
family and employee assistance program
paid vacation and floater days
comprehensive benefits package designed to help our employees achieve their best physical, mental, financial, and overall health and well-being

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing Program ExecutionPOS DevelopmentBudget ManagementData AnalysisCreative Brief Writing

Soft Skills

Strong Communication SkillsCreative Problem-SolvingPersonal LeadershipInfluencing AbilityRelationship Building