Sales Development Manager
Coca-Cola Canada Bottling Limited
full-time
Posted on:
Location Type: Office
Location: Keller • Texas • United States
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About the role
- Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team.
- Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans that align with and support the customer's and the Coca-Cola system’s business objectives and strategies.
- Evaluate outlet opportunities. Ability to collaboratively sell and overcome customer objections.
- Assist customers in reaching sales potential on company products by offering creative merchandising ideas.
- Handling customer issues and opportunities promptly.
- Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers.
- Develops a customized business plan addressing the critical needs of the customer or channel while delivering Coke system budgeted profit and volume.
- Collaboratively develop with customer a strategic plan (price and package) that generates desired results for both the customer and Coke system.
- Execute channel and customer promotions and programs that leverage national brand ideas and thinking and consumer insights to drive increased consumer preference and customer activity.
- Sell-in and implement promotional strategies for the introduction of new brands and packages.
- Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
- Solve issues that arise during execution and eliminate barriers.
- Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
- Collaborate with cross functional team members (e.g. marketing, finance, operations).
- Conduct post promotional analysis measuring the success levels of promotions making any necessary changes.
- Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
- Host customer events that help align ourselves better with the customer.
Requirements
- 3-5 years in consumer goods industry
- Minimum of 2 years in consumer products or direct store delivery sales, major account management
- Experience in developing successful annual business plans and price and package for retail customers
- Strong analytical, organizational, planning, verbal and written communications skills are a must
- Above average computer skills
- Valid driver’s license and driving record within MVR policy guidelines
- Preferred: 2 years’ experience in the Coca-Cola system
- Intermediate computer and database application skills preferred
- Bilingual ability preferred (Spanish)
Benefits
- Performance-based incentives
- Quarterly bonuses
- Referral bonuses
- Comprehensive benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
business planningpricing strategypromotional strategymerchandisinganalytical skillssales managementaccount managementconsumer insightsdatabase applicationsbilingual (Spanish)
Soft Skills
relationship buildingcollaborationproblem solvingcommunicationorganizational skillsplanningcreativitycustomer servicetrustintegrity
Certifications
valid driver’s license