Coca-Cola Canada Bottling Limited

Route Sales Manager

Coca-Cola Canada Bottling Limited

full-time

Posted on:

Location Type: Office

Location: Texarkana • Texas • United States

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About the role

  • Responsible for identifying sales opportunities, maximizing profitability, maintaining merchandising standards, and order replenishment activities within the assigned territory/route.
  • Lead a team of Merchandisers/Order Replenishment Merchandisers (ORMs) to maintain merchandising standards, lead order replenishment and PIcOs execution in an assigned geographic territory.
  • Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team.
  • Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans.
  • Evaluate outlet opportunities.
  • Ability to collaboratively sell and overcome customer objections.
  • Lead customers in reaching sales potential on company products by offering creative merchandising ideas.
  • Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers.
  • Execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
  • Sell-in and implement promotional strategies for the introduction of new brands and packages.
  • Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
  • Solve issues that arise during execution and eliminate barriers.
  • Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
  • Conduct post promotional analysis measuring the success levels of promotions making any necessary changes.
  • Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
  • Train, evaluate and develop team of Merchandisers / ORMs.
  • Build Merchandising Team Capabilities for future career advancement.
  • Supervise the daily sales and align merchandising/order replenishment activities through collaboration with Field Sales teams.
  • Main “Point of Contact” responsible for ordering, transmissions, missed deliveries, dispatch, hot shots, off day deliveries, and CSTs.
  • Build relationships with store managers and outlet team members.
  • Routinely visit accounts to monitor adherence to merchandising/order replenishment standards and back room management.
  • Manage labor and OPEX merchandising budgets.

Requirements

  • Bachelor’s degree or equivalent experience with a high school diploma required
  • 3+ years’ experience in consumer products/direct store delivery sales required.
  • Requires experience managing people/budgets.
  • 2+ years supervising sales staff.
  • Packaged goods experience preferred; Some beverage experience an asset.
  • Strong presence and persuasive presentation skills.
  • Intermediate computer and database application skills.
  • Ability to multitask handling multiple customer accounts.
  • Strong attention to detail and follow-up skills.
  • Excellent planning and organization skills.
  • Ability to operate a manual/powered pallet jack or lift product.
  • Valid driver’s license and driving record within MVR policy guidelines.
  • Must have a personal vehicle for use during working hours.
  • Must have current vehicle liability insurance.
  • Bilingual ability preferred (Spanish).
Benefits
  • Starting salary based on experience
  • Additional earning opportunities may include performance-based incentives, quarterly bonuses, referral bonuses, and comprehensive benefits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
salesmerchandisingorder replenishmentpromotional strategiesbudget managementconsumer products salespackaged goodsdatabase applicationpallet jack operationpost promotional analysis
Soft Skills
leadershippersuasive presentationmultitaskingattention to detailplanningorganizationrelationship buildingproblem solvingcollaborationtraining
Certifications
Bachelor’s degreevalid driver’s license