Develop and execute integrated marketing plans aligned to company growth objectives, focusing on both new customer acquisition and expansion within existing accounts.
Build multi-touch campaigns to help take prospects through the buyer journey, leveraging multiple channels and tactics such as webinars, events, email, social, and display.
Use 6sense intent signals and UserGems tracking to trigger precision plays that surround the buying committee and follow previous champions to new target accounts.
Develop programs to nurture existing customers, leveraging their success stories to drive expansion pipeline and cross-sell opportunities.
Develop strategies to drive pre-qualified applications into sales-qualified opportunities and closed-won deals.
Own the content for campaigns, including reports, eBooks, white papers, and promotional offers tailored to different stages of the customer journey.
Act as the primary marketing contact for local sales teams, participating in planning sessions and tracking lead follow-up for your region.
Monitor regional marketing plan metrics and incorporate learnings into programs to ensure lead flow and funnel efficiencies are optimized.

Requirements

5 - 6 years of marketing experience with a focus on growth, demand generation, or regional marketing, ideally within a B2B technology or cybersecurity environment.
Demonstrable expertise in account-based marketing strategies, tactics, and modern growth technologies.
Experience planning and executing field marketing strategies and events for both prospects and customers.
Proficiency in HubSpot, Salesforce and Intent Platforms (6Sense or UserGems)
The ability to interpret data to derive actionable insights that drive campaign optimization and improve outcomes.
Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content.
A strong sense of ownership and the ability to manage multiple projects and meet deadlines in a fast-paced environment.

Benefits

Earn competitive compensation and an attractive equity plan
Save for the future with a 401(k) program (US) or pension (EU)
Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
Leverage stipends for:
Wellness
Work-from-home equipment & wifi
Learning & development
Make the most of our flexible, generous paid time off and paid parental leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

account-based marketingdemand generationcampaign optimizationcontent creationdata interpretationfield marketing strategiescustomer journey mappinglead generationcross-sellingcustomer nurturing

Soft Skills

communicationproject managementownershiptime managementcollaborationadaptabilitycreativityanalytical thinkingengagementstrategic thinking