Cobalt

Marketing Operations Manager

Cobalt

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

ApolloSFDC

About the role

  • Own and manage all of our Marketing-related GTM tools (Hubspot, Apollo, Salesloft, LeadIQ, and others)
  • Optimize our lead generation funnel. Work with Marketing, BDR, and Sales Ops to build and maintain workflows and functionality in Hubspot, Salesforce, and Salesloft to keep up with the growing demands of our business.
  • Improve data optimization to help us scale our business. Includes segmentation, list management, attribution, and lead processes.
  • Keep our data foundation fit for management, reporting, and analysis. Establish and maintain best practices around lead, contact, and opportunity management.
  • Support Marketing in creating dashboards for management. Develop and maintain metrics on activities, effectiveness, and business impact to make recommendations on areas for optimization.
  • Assist Marketing leaders to create documentation for all new tools, workflows, and processes; organize shared department content.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Troubleshoot and streamline workflow and technical issues for the GTM team.

Requirements

  • 3+ years of Hubspot, marketing automation, email marketing, and operations experience.
  • 2+ years of experience as a power user/admin of Salesforce.com and proficiency in integration of other technologies.
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting, data analysis and database tools.
  • Excellent project management skills and ability to manage multiple projects at the same time in a fast-paced environment.
  • Excellent communication skills and a desire to improve processes.
  • Highly organized and autonomous, but also collaborative and able to work cross-functionally.
  • Understanding of databases and the management of information systems in order to ensure clean integrations throughout our tech stack.
Benefits
  • Earn competitive compensation and an attractive equity plan
  • Save for the future with a 401(k) program (US) or pension (EU)
  • Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
  • Leverage stipends for:
  • Wellness
  • Work-from-home equipment & WiFi
  • Learning & Development
  • Make the most of our flexible, generous paid time off, and paid parental leave.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
HubspotSalesforcemarketing automationemail marketingdata analysisreportingMicrosoft Excellead generationworkflow managementdatabase tools
Soft skills
analytical skillsproject managementcommunication skillsorganizational skillscollaborationautonomyprocess improvementcross-functional teamwork