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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strategic commercial leadership with a focus on revenue growth, margin improvement, and team development. Proven ability to optimize go-to-market strategies and build strong relationships with stakeholders while ensuring compliance and governance standards.
Highest-signal resume keywords
Strategic Commercial LeadershipSales Team DevelopmentChange ManagementCross-Functional CollaborationCommercial Excellence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Revenue GrowthMargin ImprovementMarket AssessmentForecasting AccuracyBusiness PlanningPricing DisciplineProduct-Mix OptimizationKPI ManagementCommercial Risk ManagementProduct Launch Execution
Soft Skills
Strong CommunicationStakeholder InfluenceInterpersonal SkillsSelf-MotivatedGrowth Mindset
Certifications & Qualifications
Post Graduate Degree
Industry Keywords
Commercial AgendaSustainable RevenueCompetitive DynamicsChannel CapabilityDealer ProductivityValue PropositionGovernance StandardsBusiness Code of Conduct
About the role
Key responsibilities & impact- Lead the Footwear commercial agenda in India, driving sustainable revenue and margin growth while building a high-performing commercial team through people development and commercial excellence
- Partner with the sales Head to deliver long-term business growth aligned with Coats’ strategic priorities
- Set and execute the strategy to ensure growth, profitability, and competitiveness
- Assess market, customer, and competitive dynamics to identify growth opportunities and shape strategic interventions
- Deliver annual revenue, gross margin, and EBIT targets
- Govern pricing discipline, product-mix optimization, and margin improvement
- Improve forecasting accuracy and business planning in collaboration with Finance and Supply Chain
- Build and maintain strategic relationships with key dealers
- Develop channel capability and improve distributor/dealer productivity
- Optimize go-to-market with the right value proposition for the right segment, ensure agility and competitiveness
- Support successful execution of product launches, promotional programs, and commercial initiatives
- Manage commercial risks related to pricing, credit, contracts, and market volatility
- Ensure compliance with commercial policies, governance standards, and the Business Code of Conduct
- Maintain clear KPIs, dashboards, and transparent reporting
- Build and develop a high-performing sales team aligned with commercial Excellence standards
- Strengthen leadership capabilities, succession pipelines, and technical sales competencies
- Foster a culture of accountability, growth mindset, and cross-functional collaboration
Requirements
What you’ll need- Post Graduate degree, fluent English
- 5+ years in Sales/Marketing, including 3+ years in senior leadership roles
- Proven strategic commercial leadership and change management experience
- Strong communication, commercial judgment, and stakeholder influence
- Demonstrated leadership in Commercial Excellence, customer value creation, and cross-functional alignment
- High integrity; capable of leading through volatile environments
- Good interpersonal and communication skills
- Self-motivated and Growth mindset
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work arrangements
- Paid time off
- Professional development opportunities