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Marketing Technology Specialist
Coastal CommunityMarketing Technology Specialist at Coastal Community Credit Union driving marketing strategies and managing digital channels. Optimizing marketing technologies for engagement and effectiveness.
About the role
Key responsibilities & impact- Play a pivotal role in shaping our marketing technology strategy
- Manage social media and content
- Administer our websites
- Optimize our marketing automation systems
- Develop and implement a comprehensive marketing technology strategy to maximize business results through digital channels
- Stay up to date with the latest marketing technology platforms and digital trends
- Build, maintain, and optimize online marketing funnels
- Contribute to the research, development and publishing of content across digital channels
- Support the strategic direction of the organization by publishing relevant content to digital channels
- Research consumer trends and online/digital communications effectiveness
- Work with the marketing team to enhance the content and functionality of the external website
- Administers Coastal Community’s marketing technology platforms
Requirements
What you’ll need- Bachelor’s Degree or Diploma requiring 3-4 years of full-time study or have an equivalent combination of education and experience
- Minimum 3 years of job-related experience in the digital media and/or marketing field
- Previous experience creating digital content for a variety of digital solutions
- Previous experience with content management and marketing automation systems and applications
- Previous experience monitoring and analyzing traffic to digital applications
- Previous experience with search engine optimization
Benefits
Comp & perks- Competitive salary
- A comprehensive benefits package, dental, and extended healthcare
- Employer paid RRSP benefit
- Ongoing support for education and career development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing technology strategycontent managementmarketing automation systemsdigital content creationsearch engine optimizationonline marketing funnelstraffic analysisdigital communications effectiveness
Soft Skills
strategic directionresearch skillsteam collaboration
Certifications
Bachelor’s DegreeDiploma