Co-Active Training Institute

VP, Marketing

Co-Active Training Institute

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $165,000 - $236,000 per year

Job Level

Lead

About the role

  • Manage & lead an integrated Sales & Marketing function consisting of several teams: Sales, Marketing, Partnerships and a marketing agency
  • Build and own GTM strategy
  • Define how marketing and sales work together across the full funnel (from acquisition through renewal and expansion)
  • Lead an integrated commercial strategy across the full funnel from MQL → customer → renewal/expansion
  • Lead Market Research and Competitive Analysis
  • Drive campaigns, lead demand generation and launch a structured experimentation engine
  • Shape pricing, promotions, packaging, and enterprise/team training offers
  • Scale partnerships (universities, associations, enterprise L&D, international delivery partners) and build Co-Active’s ecosystem
  • Lead Sales Enablement Process
  • Improve forecast accuracy, funnel visibility, and operating cadence
  • Partner with CEO and Chief of Staff on company strategy
  • Collaborate with Product on audience insights, messaging, and learner needs

Requirements

  • 15+ years in B2B and B2C Enterprise marketing spanning demand gen, product marketing, brand, and lifecycle
  • 5+ years owning GTM strategy
  • Experience with ecosystem/platform brands and/or adult learning, online education, or professional development
  • Strong at demand gen, experimentation, pricing, packaging, and audience insights
  • Proven channel/partner marketing leadership experience
  • Background in professional development, education, services, or elective online learning
  • Strong track record launching and scaling programs/services, including pricing and packaging
  • Data-driven operator comfortable building from zero to one and leading through change.
  • Strong executive presence with the ability to influence cross-functionally without authority
  • Skilled collaborator with Sales on pipeline, forecasting, AI tools and market insights
  • Experience in learning, courses, mission-driven consumer + enterprise businesses
  • High bar for brand aesthetics, with experience significantly upleveling or rethinking a brand
  • Strong communicator with a strategic, data-driven mindset.
Benefits
  • Wellness Fridays, every other Friday off throughout the year!
  • Flexible Fridays on the alternate Fridays, to limit recurring meetings
  • Generous PTO and annual holidays
  • You’ll work remotely from your home
  • Medical, dental, vision plans available
  • Monthly Wifi Stipend
  • Employee Stock Ownership Plan
  • 401k Retirement Plan
  • Free Employee Registration Program for our very own CTI programs
  • Parental leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategydemand generationmarket researchcompetitive analysispricingpackagingsales enablementdata-driven decision makingprogram scalingaudience insights
Soft Skills
leadershipcollaborationinfluencecommunicationstrategic thinkingadaptabilityexecutive presencecreativityproblem-solvingteam management