Digital Experience and Channels Manager – Usage Journeys

CNP Seguradora

Managing digital sales and acquisition journeys in insurance. Focusing on strategy and product management in a hybrid role.

Posted 5/28/2026full-timeBarueri • BrasilMid-LevelSeniorWebsite

ATS Keywords

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Hard Skills

digital product managementbacklog managementroadmap developmentAPI integrationsdata architectureplatform architectureproduct analyticsAI solutionsconversion optimizationagile methodologies

Soft Skills

influential communicationstakeholder engagementstrategic clarityproblem-solvingcollaborationrisk managementanticipation of bottlenecksresults-oriented mindsetcross-functional teamworkadaptability

Tools & Technologies

GA4Power BIdigital sales platformsB2B channelsmarketplace platformshybrid work modelagile scaling frameworksperformance indicatorscustomer experience toolscommunication automation tools

Certifications & Qualifications

Postgraduate degree in Product ManagementPostgraduate degree in TechnologyPostgraduate degree in Digital BusinessPostgraduate degree in Engineering

Industry Keywords

insurance sectorfinancial servicesregulated marketsgrowth cyclesexperimentationhypotheses testingdigital acquisition journeyscustomer journey mappingsales journey optimizationmulti-channel strategies

About the role

Key responsibilities & impact

Define and evolve the vision for sales and acquisition journeys as full digital products, encompassing APIs, frontends, communications, data, operations and integrations with channels and partners.
Map and prioritize opportunities for improvement and innovation across the journeys, balancing business demands, technical capacity and customer experience together with Operations, Product and Commercial teams.
Build and maintain the roadmap for acquisition journeys, aligned with commercial targets and the company’s channel strategy.
Manage the backlog for micro squads focused on sales and acquisition, prioritizing epics, stories and tasks with strategic clarity and business-value criteria. Coordinate dependencies between squads, platforms and technology teams, anticipating risks and removing blockers.
Develop and implement the strategy for the digital products under your responsibility, monitor performance indicators for the journeys (conversion, lead time, drop-off, activation) and proactively trigger improvements.
Ensure the support and stability of journeys in production, prioritizing fixes and improvements based on impact and frequency. Continuously evolve journey products — not only fixing issues but anticipating bottlenecks and proposing scalable solutions.
Identify opportunities and incorporate AI solutions responsibly and results-oriented into sales journeys — personalization, conversion prediction, communication automation and funnel optimization.
Act as a link between Commercial, Operations, Experience, Product and Technology areas, translating business visions into concrete deliverables and communicating journey progress to stakeholders.
Build a close relationship with Platform and Architecture teams, ensuring product decisions are technically feasible and sustainable.

Requirements

What you’ll need

Postgraduate degree in Product Management, Technology, Digital Business, Engineering or related fields.
Experience in digital product management — backlog, roadmap, discovery and agile ceremonies.
Experience with digital sales or acquisition journeys, preferably across more than one channel (digital, B2B or marketplace).
Ability to read and discuss technical requirements with engineering teams — APIs, integrations, data and platform architecture.
Influential profile without hierarchy: able to engage Commercial, Operations, Product and Technology around a common goal.
Availability for a hybrid model (3x office) in Alphaville/Barueri.
Experience in the insurance sector, financial services or regulated markets (desirable).
Experience with growth cycles (experimentation, hypotheses and digital) (desirable).
Knowledge of API integrations and digital product architecture (desirable).
Familiarity with product analytics tools (GA4, Power BI or similar) (desirable).
Experience with AI applied to product projects — personalization, prediction or automation (desirable).
Experience in environments with multiple squads or tribes (agile scaling) (desirable).
Intermediate level English (desirable).

Benefits

Comp & perks

Health plan, free of charge for you and your dependents
Dental insurance
Meal voucher and food allowance
Vidalink
Travel insurance
Life insurance
Home office allowance
Childcare/Babysitter allowance
Extended maternity and paternity leave
Private pension plan
Profit-sharing