Senior Digital Marketing, Analytics Manager

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Senior Digital Marketing & Analytics Manager handling analytics for cetera.com. Focusing on driving growth through digital strategy, SEO, and CRO initiatives.

Posted 6/4/2026full-timeDallas • Texas • 🇺🇸 United StatesSenior💰 $119,000 - $135,000 per yearWebsite

Tech Stack

Tools & technologies

C++

About the role

Key responsibilities & impact

Own the end-to-end web analytics function for cetera.com, serving as the day-to-day authority on site performance, traffic quality, and user behavior.
Monitor site health and funnel performance in real time—surfacing drops, anomalies, and emerging opportunities before they become problems or missed moments.
Maintain and evolve the GA4 implementation across cetera.com, ensuring tracking accuracy, complete event coverage, and clean data as the site modernization progresses.
Build and own a self-service analytics layer that empowers the digital team to access core performance data without dependency on a centralized ops queue.
Lead the CRO program for cetera.com—designing and executing A/B and multivariate tests across landing pages, CTAs, forms, and advisor journey touchpoints.
Build a structured experimentation roadmap informed by behavioral data, session recordings, heatmaps, and qualitative user feedback.
Own the CPP (Client Profile Page or equivalent) architecture analytics—measuring engagement, conversion contribution, and iteration performance as the product evolves.
Partner with UX, content, and engineering teams to translate test findings into implemented improvements with measured lift.
Own the analytics and performance measurement layer for Cetera’s SEO and Answer Engine Optimization (AEO) strategy, tracking rankings, organic visibility, CTR, and content-driven conversion.
Build reporting frameworks that capture both traditional SEO metrics (impressions, position, organic sessions) and AEO-specific signals (featured snippet capture, AI-cited content performance, zero-click presence).

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or related field.
7+ years of relevant experience.
5+ years of experience in digital analytics, growth analytics, or a related web-focused role.
Expert-level GA4 proficiency, including implementation ownership and ongoing management in a complex digital environment.
Demonstrated experience running a structured CRO or experimentation program, including test design, execution, and post-test analysis.
Solid grounding in SEO performance measurement; working familiarity with AEO concepts and AI-influenced search dynamics.
Experience building D2C or lead generation funnel analytics from the ground up.
Strong data visualization and reporting skills—able to build dashboards and communicate performance to both technical and non-technical audiences.
Comfortable operating as an embedded team member within a product or digital squad, not just as a centralized analytics resource.

Benefits

Comp & perks

Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
Easy access to mental health benefits to meet our team members and their families where they are.
20 plus days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
Paid parental leave to support all team members with birth, adoption, and foster.
Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GA4A/B testingmultivariate testingSEO performance measurementAEO conceptsdata visualizationreporting frameworksdigital analyticsgrowth analyticsfunnel analytics

Soft Skills

communicationcollaborationproblem-solvingleadershipdata-driven decision makingadaptabilityanalytical thinkinguser feedback analysisteamworkproject management