Marketing

• Manage and coordinate marketing of IVP books; promote, advertise, and market IVP titles
• Develop targeted paid digital and social media advertising across Google Ads, YouTube, Instagram, Facebook, and LinkedIn for IVP's Trade and Academic imprints
• Track, analyze, and execute paid digital and social media advertising to evaluate plan effectiveness
• Craft data-driven, integrated marketing plans for 30-35 titles per year across Trade and Academic imprints
• Develop consumer insights to drive engagement and advertising messages across channels during pre-order and launch campaigns
• Monitor sales data and adjust plans to ensure frontlist titles/backlist performance
• Lead cross-functional strategy discussions with editors, sales, publicity, agents, authors, digital sales, lead generation, and design
• Build relationships with authors and activate networks to raise title awareness and drive sales
• Secure partnerships with outside advertising vendors to maintain a opportunities database and craft targeted plans
• Manage budgets and analyze analytics for efficiency and effectiveness
• Write creative briefs, marketing copy, and headlines for each title
• Identify event marketing opportunities, pitch authors as speakers, and plan for conferences
• Expand marketing opportunities to support authors of color and diverse communities
• Maintain professional growth by tracking industry trends and attending training/events

Marketing Manager

Organic Marketing Lead

Healthcare Field Marketing Manager

Marketing Manager – Member Engagement

Director, Marketing Excellence

Director, Marketing Excellence