Conversational Analyst

CNA Idiomas | Oficial

Analista Conversacional desenvolvendo jornadas de IA e WhatsApp para o grupo educacional CNA+. Otimizando conversão, atendimento e experiência do cliente com dados, testes A/B e CRM.

Posted 8/14/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and optimizing conversational journeys across various platforms, with a strong focus on data analysis, A/B testing, and effective communication. Proficient in managing multiple initiatives and collaborating with cross-functional teams to enhance customer experiences and drive conversion metrics.

Highest-signal resume keywords

Conversational Flow DesignBot Configuration and EvolutionData Analysis and Performance MetricsA/B Testing and ExperimentationCRM Knowledge and Integration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Conversational PlatformsChatbot DevelopmentDigital Conversion FunnelsSales Metrics AnalysisAI in Customer ExperienceUX WritingConversation DesignCopywriting for SalesData AnalysisBacklog Management

Soft Skills

Strong Analytical SkillsGood CommunicationCollaboration with TeamsOrganizational Skills

Tools & Technologies

SalesforceBlipBotmakerWithubOmnichatSalesforce Marketing CloudData 360AgentForceSales CloudAPIs and Webhooks

Industry Keywords

Conversational UXCustomer Journey MappingDigital SalesMarketing AutomationOmnichannel JourneysConversion MetricsCustomer ExperienceGenerative AILLMsPrompt Engineering

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Design end-to-end conversational journeys for different user profiles, objectives and customer moments
Create and document conversational flowcharts, decision trees, business rules and fallback paths
Structure support, qualification, conversion, post-sales, retention and re-engagement journeys
Map dropout points, friction, handoffs and opportunities for improvement
Create, configure and evolve bots, automated flows and AI agents
Structure intents, questions, responses, rules, context, routing and handover criteria
Curate and continuously analyze conversations between customers and bots/AI agents
Create and optimize copy, CTAs, outreach messages, sales arguments and objection responses
Work with CRM, Growth, Sales and Media to improve contact, qualification, conversion and enrollment
Map and monitor the conversational funnel and analyze performance metrics
Create reports, cross-reference CRM, media, sales and customer behavior data and recommend improvements
Plan, run and analyze A/B tests on flows, copy, CTAs and qualification rules
Evolve WhatsApp journeys and other digital channels, including routing and handover to human support
Serve as the main contact with vendors and conversational solution partners
Manage backlog, priorities, bugs, integrations, releases and new features
Work in partnership with Technology, Product, Data, CRM, Sales and Growth

Requirements

What you’ll need

Experience with conversational platforms such as Blip, Botmaker, Withub, Omnichat or similar
Hands-on experience designing conversational flows and journeys
Experience creating, configuring or evolving bots and/or AI agents
Experience with conversational WhatsApp and/or chat
Knowledge of CRM and customer journey; Salesforce is a plus
Experience with digital conversion funnels and sales metrics
Strong analytical skills and ease working with data
Experience with A/B testing and experimentation
Strong writing skills and experience with sales-, support- or conversion-focused copy
Ability to analyze conversations and turn insights into practical improvements
Knowledge of AI applied to support, sales and customer experience
Organized in managing backlog, priorities and multiple initiatives
Good communication and ability to collaborate with business and technology teams
Pluses: generative AI, LLMs, prompt engineering or autonomous agents
Pluses: Salesforce Marketing Cloud, Data 360, AgentForce or Sales Cloud
Pluses: integrations via APIs and webhooks
Pluses: marketing automation and omnichannel journeys
Pluses: UX Writing, Conversation Design or Conversational UX
Pluses: digital sales, inside sales or commercial support
Pluses: conversion metrics, CAC, ROI and commercial performance

Benefits

Comp & perks

Medical Insurance (Bradesco)
Dental Insurance (Bradesco)
Life Insurance (Bradesco)
Gympass
Total Pass
Parking — positions above Coordinator are not eligible for parking discount
Pharmacy discount/program
Meal Allowance
Food Allowance
Transportation Voucher
Profit Sharing (PLR)