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CRO Analyst
CNA Idiomas | OficialAnalista de CRO e Sites leading digital journey optimizations for CNA Idiomas. Focus on conversion optimization and digital architecture in a hybrid work environment.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Conversion Rate Optimization (CRO), A/B Testing, and Technical SEO to enhance user journeys and optimize high-traffic platforms. Proficient in utilizing analytics tools to drive data-informed decisions and improve conversion flows across various regions.
Highest-signal resume keywords
Conversion Rate Optimization (CRO)A/B TestingTechnical SEOGoogle Analytics 4 (GA4)Core Web Vitals
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
A/B TestingConversion Rate Optimization (CRO)Technical SEOHTMLCSSWeb PerformanceFunnel AnalysisJourney MappingData AnalysisInformation Architecture
Soft Skills
Analytical Capability
Tools & Technologies
Google Analytics 4 (GA4)Google Search ConsoleScreaming FrogSEMrushAhrefs
Industry Keywords
High-Traffic SitesLead CaptureEnrollment ConversionMicro-ConversionMacro-Conversion
Tech Stack
Tools & technologiesGoWordPress
About the role
Key responsibilities & impact- Your mission will be to eliminate friction, validate hypotheses, and ensure our new platform becomes a lead-attraction and enrollment-conversion engine.
- You will work across all project phases (Research, Journeys, Development, and Post-Go-Live), ensuring maximum efficiency in a high-traffic, nationally scaled environment.
- Journey Mapping: Design and monitor the end-to-end user journey (discovery → lead capture → enrollment).
- Funnel Analysis: Identify bottlenecks, drop-off points, and opportunities for improvement on strategic pages, forms, and thank-you pages.
- Checkout Optimization: Reduce friction in the purchase flow and create smooth conversion experiences.
- A/B Testing Culture: Develop CRO hypotheses prioritized by financial/enrollment impact and manage a continuous testing roadmap.
- Measurement & GA4: Instrument and validate micro- and macro-conversion events.
- Regionalized Management: Optimize and manage conversion flows by city, territory, and region.
- Architecture & Navigation: Map and structure information architecture and navigation flows.
- Technical SEO: Conduct audits of internal links, regional pages (CTRZ), and validations of happy paths.
Requirements
What you’ll need- Strong experience with CRO, A/B testing, and optimization of conversion journeys.
- Proficiency in Technical SEO and optimization for high-traffic sites with a large number of pages.
- Proficiency with essential tools: GA4, Google Search Console, Screaming Frog, SEMrush and/or Ahrefs.
- Technical knowledge of HTML, CSS, and modern web architecture (experience or familiarity with WordPress / Headless CMS ecosystems).
- Proficiency in Core Web Vitals metrics and web performance.
- High analytical capability to turn raw data into prioritized, impact-driven actions.
Benefits
Comp & perks- Health Insurance (Bradesco)
- Dental Insurance (Bradesco)
- Life Insurance (Bradesco)
- Gympass
- Total Pass
- Parking — Roles above Coordinator are not eligible for the parking discount
- Pharmacy partnership
- Meal Voucher
- Food Allowance
- Transportation Voucher
- Profit Sharing (PLR)