CMC

Marketing Manager

CMC

full-time

Posted on:

Location Type: Office

Location: Irving • Texas • United States

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About the role

  • Create campaign roadmaps: Build and drive the vision for campaigns, ensuring they align with overall business and marketing goals
  • Create comprehensive plans for campaign execution, including timelines, budgets, and key milestones aligned to the audience and customer journey
  • Build and execute campaigns: Lead campaign execution, ensuring timely and effective delivery, heavily leaning in to roll up your sleeves, build, and execute across applicable marketing and sales channels
  • Segment target audiences: Identify and segment target audiences to tailor campaign messaging and strategies effectively
  • Optimize campaign performance: Monitor and measure the effectiveness of campaigns, making data-driven adjustments to enhance results
  • Perform strategic customer and marketing analyses: Uncover high-potential customer segments and better understand their needs, identify new growth drivers or opportunities for improvement
  • Create compelling content: develop engaging assets that resonate with our target audiences and drive engagement. Test asset performance and update content in line with learnings
  • Leadership: Collaborate with internal teams and external partners to ensure cohesive campaign execution. Lead through influence to drive business outcomes. Manage one+ direct report
  • Communicate campaign progress: Provide regular updates and reports to key stakeholders, ensuring alignment and transparency
  • Stay innovative: Keep abreast of emerging trends and best practices in marketing, incorporating fresh ideas into campaigns

Requirements

  • B2B marketing experience: experience in developing, executing, and optimizing comprehensive marketing campaign strategies that effectively support organizational objectives
  • Strong adaptive and curious mindset: Ability to navigate change within new and rapidly evolving area. Has innate curiosity to learn more about customer/business challenges, new tactics, and reskill/adopting new tooling and ways of working
  • Strategic business acumen: Ability to translate high-level strategies and business trends into actionable plans
  • Performance marketing / Demand Generation: Solid understanding of inbound/content marketing and advertising, events, sponsorships, customer research, paid and owned media, and various campaign types
  • Stakeholder management: Proven success in partnering with business stakeholders and navigating diverse relationships
  • Exceptional communication
  • Strong interpersonal skills to build relationships across cultures and geographies; a real, down-to-earth communicator who inspires action. Ability to translate marketing terms into updates and education for business stakeholders
  • Budget management: Experience managing budgets and handling contract negotiations
  • People-first approach: Genuine passion for empowering teams and driving collective success
  • Problem-solving: Ability to navigate complex challenges with creativity and confidence
  • Detail-oriented: Agile delivery skills with strong attention to detail
  • Project management: Ability to break large projects into actionable steps and track progress to on-time completion, both individually as well as across multiple teams
  • Preferred marketing technology experience: Salesforce, Kentico, HubSpot, Monday.com
  • 6-8+ years’ experience in B2B marketing.
  • Construction industry experience is a plus
  • Retail website development and management preferred
  • Experience marketing from within or to an industrial distributor, including vendor relationship management, partner marketing, incentives, and merchandising preferred
  • 5+ years’ experience marketing from within or to industrial distribution preferred
Benefits
  • Day 1 Benefits Coverage with low cost Medical, Vision and Dental
  • Day 1 Paid-time Off and Vacation
  • 4.5% Company Match 401(k) Plan
  • $500 Annual Company-paid Lifestyle Benefit
  • Competitive Compensation and Bonuses
  • Company-paid Life and Disability Insurance
  • Employee Stock Purchase Plan
  • Training and Advancement Opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcampaign executionperformance marketingdemand generationbudget managementproject managementcustomer researchcontent marketingdata-driven adjustmentsstrategic customer analysis
Soft Skills
leadershipcommunicationinterpersonal skillsproblem-solvingdetail-orientedadaptive mindsetcuriositystakeholder managementpeople-first approachstrategic business acumen