CMA CGM

Senior Marketing Communication Specialist

CMA CGM

full-time

Posted on:

Location Type: Office

Location: Houston • Texas • United States

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Salary

💰 $90,000 - $98,000 per year

Job Level

Senior

About the role

  • Plan, manage, and execute tradeshows and customer events across North America (pre-show outreach, onsite activation, post-show follow-up)
  • Develop and implement account-based marketing (ABM) plays leveraging Pardot (Account Engagement) and Salesforce—targeting priority accounts for Ground & Rail, Air & Ocean, and Contract Logistics
  • Create clear, compelling content (social posts, press materials, web/landing copy, collateral) aligned to product and campaign objectives
  • Own social media calendars and publishing; coordinate paid/organic campaigns with performance tracking (UTMs, analytics)
  • Support media relations (story development, pitches, spokesperson coordination) to secure high-quality trade and Tier-1 coverage
  • Collaborate with Sales, Product, and Operations to ensure brand consistency and message pull-through across all touchpoints
  • Build dashboards and deliver campaign/event performance readouts with insights and optimization recommendations
  • Maintain marketing SOPs and SLAs; ensure data hygiene and accurate campaign attribution in Pardot/Salesforce

Requirements

  • Bachelor’s degree in marketing, Communications, or related field
  • 6–8 years of progressively responsible experience in marketing communications (logistics/transportation/supply chain experience preferred)
  • Demonstrated tradeshow and event management experience (planning, budgeting, vendor coordination, lead capture, post-event reporting)
  • Hands-on experience with Pardot (Account Engagement) and Salesforce in support of ABM programs (segmentation, scoring, automation, attribution)
  • Excellent writing and editing skills across formats: social, press releases, web/landing pages, sales collateral
  • Social media expertise (LinkedIn primary; familiarity with X/Instagram/YouTube) including content calendars, best practices, and analytics
  • Media relations familiarity (trade press outreach, message development, spokesperson preparation)
  • Strong project management skills; ability to prioritize and deliver multiple initiatives on deadline in a fast-paced environment
  • Data-driven mindset with proficiency in marketing analytics and reporting (UTMs, dashboards, KPIs)
  • Collaborative working style and stakeholder management; comfortable interfacing with Sales and executive leadership
Benefits
  • Competitive Paid Time Off
  • 401(k)
  • Health insurance
  • Employee benefits platform with discounts
  • Company paid life insurance
  • Short- and long-term disability coverage
  • Employee assistance plan
  • Tuition reimbursement program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account-based marketingevent managementcontent creationmarketing analyticsdata hygienecampaign attributionlead capturevendor coordinationperformance trackingbudgeting
Soft Skills
writing skillsediting skillsproject managementcollaborationstakeholder managementprioritizationfast-paced environment adaptabilitycommunication skillscreativitydata-driven mindset