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Clutch

Senior Product Marketing Manager

Clutch

. Get up to speed on Clutch's products, buyers, and competitive landscape, and produce your first round of sales enablement materials.

Posted 5/7/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact
  • Get up to speed on Clutch's products, buyers, and competitive landscape, and produce your first round of sales enablement materials.
  • Audit existing pitch decks, battlecards, and one-pagers, and deliver an updated, organized library that reps can actually use.
  • Shadow deal cycles and sales calls to understand how buyers think and where current messaging falls short.
  • Ship content in support of at least one active product or feature launch.
  • Own end-to-end execution of a major product launch, from internal brief to external content to sales readiness.
  • Have at least one customer case study in the market with measurable outcomes.
  • Establish a repeatable process for competitive intelligence updates that keeps battlecards current without heroic effort.
  • Be the go-to resource for Sales when they need positioning help or deal support.
  • Have a full sales enablement library in place across Clutch's core products, maintained and actively used by reps.
  • Own the product marketing calendar and drive launch planning proactively rather than reactively.
  • Have multiple customer proof points in the market and a pipeline of future case study candidates in progress.
  • Be operating at full strategic capacity, bringing market and buyer insights back to Product to influence roadmap priorities.

Requirements

What you’ll need
  • Hands-on fluency with AI tools (Claude, ChatGPT, or similar) to produce marketing assets at volume, including decks, case studies, email sequences, battlecards, and web copy.
  • Strong writing and editorial judgment, with the ability to shape AI-generated drafts into polished, on-brand content that moves buyers.
  • 3-5 years in product marketing, content marketing, or a closely related B2B marketing role with a track record of producing high-quality assets.
  • Experience supporting a sales team, including building enablement materials and understanding how messaging translates into deal outcomes.
  • Ability to manage multiple projects simultaneously without dropping balls, in a fast-moving environment with limited oversight.
  • Cross-functional communication skills, with the ability to work effectively across Product, Sales, and Customer Success to gather inputs and drive alignment.
  • Comfort with marketing tools including HubSpot, Google Analytics, and standard project management or collaboration software.
  • Familiarity with B2B SaaS go-to-market motions, including product launches, pipeline generation, and sales cycles.

Benefits

Comp & perks
  • Remote Flexibility: Enjoy the freedom of remote work from anywhere, balancing life and career seamlessly.
  • Unforgettable Off-Sites: Twice a year, bond with colleagues in exciting destinations, fostering teamwork and fresh ideas.
  • Paid Time Off: Enjoy flexible PTO days yearly for relaxation and rejuvenation.
  • Stock Options: Joining us means having a stake in our success, so you'll receive stock options as part of your compensation package.
  • Home Office Setup: Create your ideal workspace with a dedicated budget for home office essentials.
  • Work Trip Budget: Grow personally and professionally with a budget for work-related trips and co-working.
  • Health Coverage: Prioritize your well-being with comprehensive health and dental insurance plans.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
AI toolsmarketing assetsproduct marketingcontent marketingsales enablement materialswritingeditorial judgmentproject management
Soft Skills
cross-functional communicationability to manage multiple projectsstrategic capacityorganizational skills