Digital Marketing Specialist

Clubessential

Digital Marketing Specialist managing marketing activities for foreUP customers. Developing and optimizing campaigns to drive engagement and revenue for clients.

Posted 7/5/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing digital marketing activities, including paid advertising campaigns, email marketing, and content creation. Proficient in analyzing campaign performance and applying SEO best practices to enhance customer engagement and marketing effectiveness.

Highest-signal resume keywords

Digital Marketing ManagementGoogle Ads Campaign OptimizationEmail Marketing Campaign CreationSEO Best Practices ApplicationCustomer Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPaid AdvertisingSEOContent MarketingEmail Campaign ManagementAnalytics ToolsContent Management SystemsWebsite OptimizationMarketing ReportingPromotional Content Creation

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational Skills

Tools & Technologies

Google AdsEmail Marketing PlatformsCRM SystemsAnalytics Tools

Industry Keywords

Digital MediaMarketing OperationsClient-Facing MarketingCampaign Performance MonitoringCustomer Engagement

About the role

Key responsibilities & impact

Manage digital marketing activities for a portfolio of foreUP customers.
Develop customer-specific marketing plans based on business goals, seasonal priorities, and promotional opportunities.
Create, launch, monitor, and optimize paid advertising campaigns across Google Ads and other approved platforms.
Build and manage email campaigns, newsletters, automated communications, and promotional messages.
Create and schedule marketing content, including social-media posts, blog posts, event promotions, and basic website updates.
Promote tournaments, leagues, memberships, events, and special offers on behalf of customers.
Meet with customers to understand priorities, gather content, review performance, and recommend improvements.
Monitor campaign performance, manage budgets, and provide clear reporting on results, engagement, leads, and return on marketing investment.
Maintain accurate documentation of campaigns, customer communication, and account activity.
Collaborate with internal teams to resolve technical issues, support onboarding, and improve customer results.
Apply SEO, local-search, and GEO best practices when relevant to customer marketing campaigns.
Stay current on digital-marketing trends, platform updates, and opportunities to improve foreUP’s managed marketing services.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field, or equivalent professional experience.
2+ years of experience in digital marketing, marketing operations, agency services, or a client-facing marketing role.
Experience creating, managing, and optimizing paid advertising campaigns, preferably through Google Ads.
Working knowledge of SEO, content marketing, and website optimization best practices.
Experience creating email campaigns, newsletters, promotional content, or social-media posts.
Strong written and verbal communication skills with the ability to work directly with customers.
Ability to review campaign data, explain results clearly, and recommend improvements.
Strong organizational skills with the ability to manage multiple customer accounts and priorities.
Experience using content-management systems, email-marketing platforms, analytics tools, or CRM systems.
Ability to learn new platforms, processes, and digital-marketing best practices.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities