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Digital Marketing Specialist
ClubessentialDigital Marketing Specialist managing marketing activities for foreUP customers. Developing and optimizing campaigns to drive engagement and revenue for clients.
About the role
Key responsibilities & impact- Manage digital marketing activities for a portfolio of foreUP customers.
- Develop customer-specific marketing plans based on business goals, seasonal priorities, and promotional opportunities.
- Create, launch, monitor, and optimize paid advertising campaigns across Google Ads and other approved platforms.
- Build and manage email campaigns, newsletters, automated communications, and promotional messages.
- Create and schedule marketing content, including social-media posts, blog posts, event promotions, and basic website updates.
- Promote tournaments, leagues, memberships, events, and special offers on behalf of customers.
- Meet with customers to understand priorities, gather content, review performance, and recommend improvements.
- Monitor campaign performance, manage budgets, and provide clear reporting on results, engagement, leads, and return on marketing investment.
- Maintain accurate documentation of campaigns, customer communication, and account activity.
- Collaborate with internal teams to resolve technical issues, support onboarding, and improve customer results.
- Apply SEO, local-search, and GEO best practices when relevant to customer marketing campaigns.
- Stay current on digital-marketing trends, platform updates, and opportunities to improve foreUP’s managed marketing services.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field, or equivalent professional experience.
- 2+ years of experience in digital marketing, marketing operations, agency services, or a client-facing marketing role.
- Experience creating, managing, and optimizing paid advertising campaigns, preferably through Google Ads.
- Working knowledge of SEO, content marketing, and website optimization best practices.
- Experience creating email campaigns, newsletters, promotional content, or social-media posts.
- Strong written and verbal communication skills with the ability to work directly with customers.
- Ability to review campaign data, explain results clearly, and recommend improvements.
- Strong organizational skills with the ability to manage multiple customer accounts and priorities.
- Experience using content-management systems, email-marketing platforms, analytics tools, or CRM systems.
- Ability to learn new platforms, processes, and digital-marketing best practices.
Benefits
Comp & perks- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital MarketingPaid AdvertisingSEOContent MarketingEmail Campaign ManagementAnalytics ToolsContent Management SystemsWebsite OptimizationMarketing ReportingPromotional Content Creation
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationOrganizational Skills