Demand Generation Manager

CloudShare

Demand Generation Manager executing multi-channel campaigns for a fast-growing AI-first SaaS company. Shaping demand generation strategy and managing operations and automation.

Posted 8/1/2026full-timeDenver • Colorado • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation strategies and execution, leveraging HubSpot and Salesforce for marketing automation and CRM integration. Proficient in managing multi-channel campaigns, optimizing performance through data analysis and A/B testing.

Highest-signal resume keywords

Demand Generation StrategyHubSpot Marketing AutomationSalesforce CRM ExperienceCampaign OptimizationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationEmail CampaignsConversion OptimizationA/B TestingSEO/SEMFunnel AnalysisLead ScoringData AnalysisWebinar MarketingAccount-Based Marketing (ABM)

Soft Skills

Creative Problem-SolverStrong Communication SkillsTest-and-Learn MindsetProactive Risk ManagementMulti-Priority Management

Tools & Technologies

AsanaHubSpotSalesforceWordPressAI Tools

Industry Keywords

B2B SaaS MarketingIntegrated Marketing CampaignsPipeline AccelerationLead HandoffPerformance Analysis

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own the strategy, planning, execution, and optimization of integrated multi-channel demand generation campaigns across email, paid media, ABM, webinars, events, and digital channels to drive pipeline, bookings, and revenue.
Develop and execute full-funnel demand generation programs, including nurture campaigns, conversion optimization, and continuous testing of messaging, audiences, offers, and channels.
Partner closely with Sales on lead handoff, account engagement, ABM initiatives, and pipeline acceleration.
Manage campaign execution end-to-end in Asana, coordinating cross-functional teams and external vendors to ensure on-time, high-quality delivery while proactively identifying risks and communicating progress.
Own paid media programs and landing page strategy, driving ongoing optimization through A/B testing, funnel analysis, and conversion improvements.
Lead webinar and event marketing, including promotion, audience development, lead capture, follow-up, and performance analysis in partnership with the Content Marketing Manager.
Manage HubSpot marketing automation, including workflows, email campaigns, nurture programs, lead scoring, segmentation, campaign setup, and data quality, while partnering with RevOps on Salesforce integration, attribution, and lead routing.
Leverage AI and automation tools to improve marketing efficiency, personalization, and campaign execution.
Own demand generation reporting and dashboards, analyzing campaign, channel, and funnel performance to deliver actionable insights and optimize ROI.

Requirements

What you’ll need

4–6 years of experience in B2B SaaS marketing, with at least 3 years focused on demand generation.
Proven expertise with HubSpot (must-have) and experience with Salesforce CRM.
Familiarity with WordPress for website management and optimization.
Strong understanding of digital advertising, SEO/SEM, and GenAI-driven optimization (GEO).
Hands-on experience using AI tools for marketing automation, campaign optimization, and personalization.
Creative problem-solver with a test-and-learn mindset.
Anticipate campaign needs, identify risks and opportunities early, and proactively implement improvements that increase performance and execution quality.
Experience managing full-funnel marketing programs that drive awareness, pipeline, and revenue.
Excellent project management skills and ability to juggle multiple priorities.
Strong written and verbal communication skills.

Benefits

Comp & perks

Medical, Dental, Vision benefits
401K
Flexible PTO
12 Paid Holidays
Hybrid work (3 days in office) at modern downtown Denver location
Free Parking
Onsite Gym