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Salesforce Marketing Automation Consultant
CloudMasonrySalesforce Marketing Automation Consultant at CloudMasonry optimizing campaigns and leading implementations. Responsible for ongoing support with Salesforce Marketing Cloud and multiple platforms.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce Marketing Cloud (SFMC) implementations, campaign optimization, and marketing automation strategies. Proficient in HTML, CSS, and AMPscript, with a strong ability to manage data integrity and execute multi-channel communications.
Highest-signal resume keywords
Salesforce Marketing Cloud (SFMC) ExpertiseHTML, CSS, AMPscript ProficiencyComplex SQL Query DevelopmentAPI Knowledge (REST/SOAP)Marketing Automation Strategy Execution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce Marketing Cloud (SFMC)HTMLCSSAMPscriptSQLAPI IntegrationData Import (SFTP)Campaign OptimizationMulti-Channel CommunicationDynamic Template Development
Soft Skills
CollaborationStakeholder EngagementClient EnablementProblem SolvingCommunication
Tools & Technologies
Salesforce CRMAgentforceEinstein AIMobilePushMobileConnect
Industry Keywords
Marketing AutomationCampaign ExecutionData IntegrityLead CaptureWeb Accessibility
Tech Stack
Tools & technologiesCloudSOAPSQL
About the role
Key responsibilities & impact- Drive Marketing Automation Success at CloudMasonry as a Salesforce Marketing Automation Consultant.
- Lead implementations, optimize campaigns, and make a real impact.
- Coordinate New Platform Implementation: Engage with business stakeholders to gather requirements, convert them to technical designs, and implement solutions while collaborating across technical and business areas.
- Support clients through platform transitions and migrations (e.g., SFMC to Marketing Cloud Next), ensuring continuity of campaigns and data integrity.
- Manage marketing-to-CRM connectors and their sync criteria relationships with Salesforce CRM.
- Provide ongoing platform support and client enablement: Execute marketing automation, email marketing, and content strategies for campaign execution, leveraging Agentforce and Einstein AI capabilities.
- Build native forms for lead capture using progressive profiling to sync data to Salesforce CRM.
- Develop HTML- and AMPscript-based dynamic templates that follow web accessibility guidelines.
- Deliver multi-channel communications and complex triggered automation flows.
- Create and deploy MobilePush and MobileConnect SMS campaigns.
Requirements
What you’ll need- Bachelor’s degree in Business, Engineering, Computer Science, or related field with 3–5 years of relevant experience.
- Minimum 3 years of hands-on experience with SFMC platform (Email Studio, Mobile Studio, Journey Builder, Automation Studio).
- Experience across multiple marketing platforms (SFMC, Account Engagement/Pardot, Marketing Cloud Next) preferred.
- Proficiency in HTML, CSS, and advanced AMPscript for email and web development.
- Minimum 3 years of experience writing and troubleshooting complex SQL queries.
- Strong knowledge of APIs (REST/SOAP), data imports (SFTP), and architecture visualization tools.
Benefits
Comp & perks- Medical Insurance
- Dental / Vision Insurance
- 401(k) plan with 50% employer match up to 4%
- Unlimited PTO
- Parental Leave
- Paid Company Holidays
- Performance-based bonus eligibility