Senior Marketing Technology, AI Manager

Cloudinary

Senior Marketing Operations leader at Cloudinary managing the MarTech stack for pipeline creation. Overseeing platform operations and driving AI-first approach in marketing orchestration.

Posted 4/29/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

ETLPythonSQL

About the role

Key responsibilities & impact

End-to-end architecture and operational ownership of Cloudinary’s marketing tech stack: Marketo, Salesforce, MTA platform, Common Room, AdRoll, and other point solutions. Ensure the stack is secure, scalable, documented, and instrumented for ROI.
Drive AI orchestration across GTM Pipeline Generation: identify high-impact AI use cases, leverage native and non-native agentic capabilities to add leverage to create and accelerate pipeline creation, and operationalize them into campaign flows (e.g., content generation, lead scoring, intent signals ingestion, predictive funnel nudges).
Build and maintain integrations, data models, and automated flows that reliably convert marketing activity into measurable pipeline and influence.
Partner tightly with Demand Gen, Sales Ops, RevOps, Product Marketing, and Customer Success to align on lead definitions, routing, SLA, and closed-loop measurement.
Own platform governance: release cadence, environment management (dev/staging/prod), documentation, security and compliance considerations, and vendor evaluations.

Requirements

What you’ll need

7+ years in Marketing Operations / MarTech with progressive ownership (Sr. Manager or Director). Proven experience running Marketo + Salesforce at scale (B2B SaaS preferred).
Strong technical fluency: integrations (APIs, ETL), data modeling, CDP/analytics tooling, and experience with ad activation platforms (e.g., AdRoll or similar).
Demonstrated experience designing the lead → account → opportunity flow and working cross-functionally with Revenue teams to improve pipeline outcomes.
Hands-on experience with AI/ML feature implementation in marketing contexts — e.g., predictive lead scoring, intent features, content generation pipelines, or model orchestration.
Excellent program management, documentation, and stakeholder communication skills; experience managing vendor relationships and procurement for MarTech stack components.
Nice to have: Experience with Infinigrow, Common Room, or other intent/community analytics tools (or comparable platforms).
**Engineering experience (SQL, Python, or scripting) or close partnership with data engineering teams.
**Experience at a developer/platform company or in media/creative tooling (helps with use cases and GTM alignment).
**Salesforce admin/developer certification, Marketo certification, or related vendor certifications.

Benefits

Comp & perks

Awesome technology
Top-talent peers
100% sponsored medical, dental, and vision plans for employees & family
HSA company contribution
Matching 401k program
Robust vacation & wellness policy
Annual development stipend
Catered lunches or a food stipend

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

MarketoSalesforceAPIsETLdata modelingCDPanalytics toolingAIMLpredictive lead scoring

Soft Skills

program managementdocumentationstakeholder communicationvendor relationship management

Certifications

Salesforce admin certificationSalesforce developer certificationMarketo certification