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Technical Marketing Analyst – PPC
Cloudinary. Increase brand visibility and citation frequency in AI engines through disciplined experimentation.
About the role
Key responsibilities & impact- Increase brand visibility and citation frequency in AI engines through disciplined experimentation.
- Run at least 5 experiments per week with measurable progress.
- Collaborate with cross-functional teams to align messaging, creative, and experiments.
- Prepare weekly performance reports with insights and recommend next steps based on performance trends.
Requirements
What you’ll need- 3+ years managing PPC campaigns across Google, Meta, LinkedIn, and Twitter/X.
- Hands-on experience implementing and debugging Meta Conversions API (CAPI), Google Ads conversion tracking (gtag.js), LinkedIn Insight Tag, and X pixel.
- Proficiency with Google Tag Manager: building and troubleshooting containers, custom triggers, data layer variables, and event schemas.
- Ability to diagnose pixel/tracking failures using browser DevTools (Network tab, console), GTM Preview mode, Meta Events Manager / Test Events, Google Tag Assistant.
- Experience with server-side tagging or server-side GTM is a strong plus.
- Familiarity with GA4 event model, DebugView, and cross-platform attribution challenges.
- Understanding of cookie consent frameworks and their impact on tracking (GDPR, ePrivacy).
- Strong analytical skills – you know how to interpret data beyond “CTR went up.”
- Excellent English communication skills.
Benefits
Comp & perks- Health insurance
- Flexible working arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PPC campaign managementMeta Conversions APIGoogle Ads conversion trackingLinkedIn Insight TagX pixelGoogle Tag Managerserver-side taggingGA4 event modelDebugViewcookie consent frameworks
Soft Skills
analytical skillscommunication skillscollaboration