Cloudinary

Technical Marketing Analyst – PPC

Cloudinary

contract

Posted on:

Location Type: Remote

Location: Poland

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About the role

  • Increase brand visibility and citation frequency in AI engines through disciplined experimentation.
  • Run at least 5 experiments per week with measurable progress.
  • Collaborate with cross-functional teams to align messaging, creative, and experiments.
  • Prepare weekly performance reports with insights and recommend next steps based on performance trends.

Requirements

  • 3+ years managing PPC campaigns across Google, Meta, LinkedIn, and Twitter/X.
  • Hands-on experience implementing and debugging Meta Conversions API (CAPI), Google Ads conversion tracking (gtag.js), LinkedIn Insight Tag, and X pixel.
  • Proficiency with Google Tag Manager: building and troubleshooting containers, custom triggers, data layer variables, and event schemas.
  • Ability to diagnose pixel/tracking failures using browser DevTools (Network tab, console), GTM Preview mode, Meta Events Manager / Test Events, Google Tag Assistant.
  • Experience with server-side tagging or server-side GTM is a strong plus.
  • Familiarity with GA4 event model, DebugView, and cross-platform attribution challenges.
  • Understanding of cookie consent frameworks and their impact on tracking (GDPR, ePrivacy).
  • Strong analytical skills – you know how to interpret data beyond “CTR went up.”
  • Excellent English communication skills.
Benefits
  • Health insurance
  • Flexible working arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPC campaign managementMeta Conversions APIGoogle Ads conversion trackingLinkedIn Insight TagX pixelGoogle Tag Managerserver-side taggingGA4 event modelDebugViewcookie consent frameworks
Soft Skills
analytical skillscommunication skillscollaboration