Senior Marketing Campaign Manager
Cloudinary
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
AWS
About the role
- You’ll build and execute quarterly co-marketing plans aligned to business objectives for each partner.
- This includes defining the right mix of webinars, ABM plays, digital promotion, email programs, and event participation to support pipeline goals.
- You’ll set clear KPIs for each campaign and track performance across awareness, engagement, and pipeline creation.
- With the support of the GTM Operations team, you will maintain dashboards, provide updates to Marketing and Channel & Alliance leadership, and make data-driven recommendations to improve campaign performance.
- Success in this role means building predictable, repeatable co-marketing programs with named partners that consistently drive quarter-over-quarter growth in influenced and sourced pipeline.
- It means increasing Cloudinary’s visibility and credibility within partner sales teams, becoming a go-to collaborator for joint initiatives.
- You will help accelerate adoption of Cloudinary’s solutions across priority account cohorts while running efficient, data-driven campaigns supported by clear reporting and measurable outcomes.
Requirements
- 5–8 years of experience in B2B demand generation, partner marketing, or campaign management in a SaaS environment.
- Co-marketing experience with ecosystem partners (e.g. AWS, Akamai).
- Strong program management and campaign execution abilities.
- Understanding of multi-touch campaign architecture across TOFU/MOFU/BOFU.
- Ability to communicate clearly with partner teams and senior internal stakeholders.
- Comfortable interpreting funnel data and making recommendations on coverage and next steps.
Benefits
- Awesome technology
- Top-talent peers
- 100% sponsored medical, dental, and vision plans for employees & family
- HSA company contribution
- Matching 401k program
- Robust vacation & wellness policy
- Annual development stipend
- Catered lunches or a food stipend
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B demand generationpartner marketingcampaign managementprogram managementmulti-touch campaign architecturedata-driven recommendationsKPI trackingpipeline creationwebinarsdigital promotion
Soft skills
communicationcollaborationdata interpretationrecommendation makingorganizational abilities