Cloudforce

B2B Marketing Manager

Cloudforce

full-time

Posted on:

Location Type: Hybrid

Location: National Harbor • Maryland • United States

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Salary

💰 $90,000 - $100,000 per year

About the role

  • Hands-On Campaign Execution: Plan, build, and execute multi-channel B2B marketing campaigns (email, digital, events, webinars, content marketing) targeting decision-makers in education and healthcare/life sciences. Ensure consistent brand messaging and positioning across all channels and marketing materials.
  • Marketing Automation & CRM: Manage and optimize marketing automation workflows, lead scoring, and segmentation in HubSpot. Ensure accurate tracking of leads and campaign ROI.
  • Sales & Marketing Alignment: Work closely with sales and revenue operations to ensure marketing efforts support pipeline goals and sales enablement needs.
  • Analytics & Reporting: Build and maintain dashboards and reports to analyze campaign effectiveness, pipeline contribution, and marketing ROI; provide actionable insights to leadership.
  • Market & Customer Insights: Leverage tools like Gong, customer interviews, and market research to inform messaging, content, and campaign strategies.
  • Continuous Improvement: Test, measure, and optimize marketing tactics to improve engagement, conversion, and pipeline velocity.

Requirements

  • 3–5 years of hands-on B2B marketing experience, preferably in SaaS or enterprise software.
  • Proven, hands-on experience with HubSpot (marketing automation/CRM); experience with Gong is a plus.
  • Demonstrated ability to execute multi-channel marketing campaigns from strategy through analysis.
  • Strong writing, editing, and content development skills.
  • Experience supporting sales teams and aligning marketing with revenue goals.
  • Analytical mindset with experience building and interpreting marketing reports and dashboards.
  • Experience in the education or healthcare/life sciences sectors is highly desirable.
Benefits
  • Outstanding opportunities to learn, grow, and expand your network.
  • Excellent compensation, benefits, and generous incentives.
  • Complimentary snacks to keep you focused.
  • Super cutting-edge technology.
  • State-of-the-art workspace.
  • Community involvement.
  • Great team synergy.
  • Friday lunch and shenanigans... on us!
  • Incentive program for investing in your growth.
  • 401K savings plan and education reimbursement.
  • 24/7 access to a modern gym with Tonal and Peloton.
  • Free monthly garage parking with direct private access to the office.
  • Brand-new, sun-filled National Harbor offices with scenic views of the Potomac, surrounded by shops, restaurants, and more.
  • Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents.
  • Paid parental leave, including adoption and foster care placement.
  • PTO starting at 15 days during your first two years of employment, 20 days in years 2 through 4, and 25 days thereafter (+ incentives opportunities to earn more PTO!).
  • 9 company-observed holidays + 2 more floating holidays to cover additional observed holidays or for use as extra PTO.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingmarketing automationlead scoringsegmentationcampaign executionanalyticsreportingcontent developmentmulti-channel marketingpipeline contribution
Soft skills
strong writingeditinganalytical mindsetcollaborationcommunication