Senior Product Marketing Specialist – Healthcare Solutions
Wolters Kluwer
Senior Product Marketing Manager – Partners
Cloudflare
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Texas • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
CloudCyber Security
About the role
- Identify areas of collaboration
- Work with partners to define priority joint solution areas.
- Align partner capabilities with our portfolio to uncover new growth opportunities.
- Translate customer needs into repeatable joint offerings that deliver business outcomes.
- Build “Better Together” narratives
- Develop differentiated joint value propositions that highlight the combined strengths of our solutions and partner services.
- Create executive-ready stories and use cases that resonate with technical, business, and C-level audiences.
- Ensure consistent partner messaging across all campaigns, field programs, and sales engagements.
- Design sales plays that drive revenue
- Package repeatable sales plays aligned to industry use cases, security outcomes, and target accounts.
- Collaborate with sales, partner, and solutions engineering teams to operationalize these plays.
- Measure performance and optimize plays to increase pipeline contribution and win rates.
- Create and execute integrated marketing plans
- Build joint marketing plans with partners, including campaigns, events, digital programs, and account-based initiatives.
- Drive execution in partnership with field and partner marketing teams, ensuring measurable demand generation and pipeline creation.
- Manage co-marketing investments to maximize impact and ROI.
- Deliver content & enablement assets
- Develop solution briefs, playbooks, competitive positioning documents, presentations, and thought leadership tailored to partner-led GTM.
- Enable both internal field teams and partner sales teams with the tools they need to tell our joint story effectively.
- Scale enablement across regions to ensure consistent adoption.
- Provide security subject matter expertise
- Act as a trusted expert in application security, API security, Zero Trust, and network security.
- Provide credible perspectives in partner, analyst, and customer-facing settings.
- Ensure security innovation is central to all joint solution positioning.
- Market & Competitive Intelligence
- Monitor market shifts, customer needs, and competitive moves relevant to GSIs and telecoms.
- Provide insights that shape partner strategy, roadmap alignment, and GTM execution.
- Influence internal teams with partner-driven intelligence and customer feedback.
Requirements
- 8+ years in product, solutions, or partner marketing within cybersecurity or cloud infrastructure.
- Strong subject matter expertise in application security and network security; knowledge of Zero Trust and cloud-native security architectures.
- Proven experience building and executing partner-led motions with GSIs, consulting firms, or telecom providers — including co-selling and co-marketing,
- Demonstrated success developing joint GTM strategies, sales plays, and marketing plans that drove measurable pipeline and revenue.
- Excellent content creation skills: able to produce clear, compelling technical and business-facing materials.
- Strong relationship management and cross-functional collaboration skills, with ability to influence core PMM, product, sales, and partner teams.
- Experience working in complex, global environments with distributed stakeholders.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
application securityAPI securityZero Trustnetwork securitycloud-native security architecturespartner-led motionsGTM strategiessales playsmarketing plansdemand generation
Soft skills
relationship managementcross-functional collaborationinfluencecontent creationcommunicationstorytellingstrategic thinkinganalytical skillsoptimizationexecution
