Product Marketing

• Identify areas of collaboration
• Work with partners to define priority joint solution areas.
• Align partner capabilities with our portfolio to uncover new growth opportunities.
• Translate customer needs into repeatable joint offerings that deliver business outcomes.
• Build “Better Together” narratives
• Develop differentiated joint value propositions that highlight the combined strengths of our solutions and partner services.
• Create executive-ready stories and use cases that resonate with technical, business, and C-level audiences.
• Ensure consistent partner messaging across all campaigns, field programs, and sales engagements.
• Design sales plays that drive revenue
• Package repeatable sales plays aligned to industry use cases, security outcomes, and target accounts.
• Collaborate with sales, partner, and solutions engineering teams to operationalize these plays.
• Measure performance and optimize plays to increase pipeline contribution and win rates.
• Create and execute integrated marketing plans
• Build joint marketing plans with partners, including campaigns, events, digital programs, and account-based initiatives.
• Drive execution in partnership with field and partner marketing teams, ensuring measurable demand generation and pipeline creation.
• Manage co-marketing investments to maximize impact and ROI.
• Deliver content & enablement assets
• Develop solution briefs, playbooks, competitive positioning documents, presentations, and thought leadership tailored to partner-led GTM.
• Enable both internal field teams and partner sales teams with the tools they need to tell our joint story effectively.
• Scale enablement across regions to ensure consistent adoption.
• Provide security subject matter expertise
• Act as a trusted expert in application security, API security, Zero Trust, and network security.
• Provide credible perspectives in partner, analyst, and customer-facing settings.
• Ensure security innovation is central to all joint solution positioning.
• Market & Competitive Intelligence
• Monitor market shifts, customer needs, and competitive moves relevant to GSIs and telecoms.
• Provide insights that shape partner strategy, roadmap alignment, and GTM execution.
• Influence internal teams with partner-driven intelligence and customer feedback.

Senior Product Marketing Manager – Partners

Director, Product Marketing – GTM Lead

Product Marketing Manager

Senior Director of Product Marketing

Senior Product Marketing Manager – Data Center

Product Marketing Lead – GTM