Principal Systems Engineer – Internal GTM Tools

Cloudflare

Principal Systems Engineer at Cloudflare owning GTM-facing software and data products. Leading cross-functional projects and improving developer buying journey through data engineering and applied AI.

Posted 7/22/2026full-timeAustin • Texas • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading complex data initiatives and building distributed systems at scale, with a strong focus on data engineering and full-stack product development. Proficient in navigating ambiguous problem spaces and driving projects autonomously while balancing execution and technical excellence.

Highest-signal resume keywords

Software Engineering ExperienceDistributed Systems ExpertiseProficiency in GoAnalytical SQL and Data ModelingExperience with Cloudflare Workers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GoTypeScriptSQLData ModelingDebugging Database PerformanceDistributed SystemsCloudflare WorkersOLAP ExperienceKubernetesAnalytics Engineering

Soft Skills

Autonomous Project ManagementProblem-SolvingCross-Functional CollaborationAdaptabilityCommunication

Tools & Technologies

ClickHouseDuckDBBigQuerySnowflakeIcebergStarrocksSalesforceCRM IntegrationsBare Metal DeploymentDbt

Industry Keywords

SaaSProduct-Led GrowthGTM MotionsData InfrastructureTechnical Leadership

Tech Stack

Tools & technologies

BigQueryDistributed SystemsGoKubernetesSQLTypeScript

About the role

Key responsibilities & impact

You'll own the GTM-facing software and data products our sales motion runs on, end to end.
That includes the data foundation underneath it and the signals that flag which accounts a rep should act on and when.
You'll also lead our hardest cross-functional projects, the ones that span many teams and systems.
You'll drive them to delivery, keep partner teams on track, and do it with a lot of autonomy.
Day to day you'll improve how we visualize pipeline, build sales tools that flag the right moment to reach out to a customer, and make the developer buying journey smoother.
The work is a mix of data engineering, full-stack product, and applied AI, and you'll build it on Cloudflare's own developer platform.
This role fits someone who works well in a fast-paced, ambiguous environment, likes turning messy business problems into working software, and can juggle several priorities at once.

Requirements

What you’ll need

10+ years of software engineering experience with a demonstrated history of leading complex, organization-wide data initiatives.
Deep expertise in building distributed systems and production infrastructure at scale, with proficiency in Go and strong working knowledge of TypeScript.
Exceptional ability to navigate ambiguous problem spaces, identify the highest-impact technical work, and drive projects autonomously from conception through adoption—balancing pragmatic execution with long-term technical excellence.
Deep analytical SQL and data modeling experience. Proven ability to manage complexity even at thousands of tables.
Able to debug database and query performance issues using profiling tools and source code where applicable.
Please be prepared to discuss specific examples of organization-wide technical initiatives you've led, particularly distributed systems or data infrastructure and their measurable business impact.
Previous experience as a Principal Engineer, Staff+ engineer, or technical leader on platform, infrastructure, or task force teams that operate outside traditional product roadmaps with a focus on enabling GTM organizations.
Columnar/OLAP or lakehouse experience (ClickHouse, DuckDB, BigQuery, Snowflake, Iceberg, Starrocks).
Familiarity with the Salesforce data model and CRM/API integrations.
Familiarity with deploying to bare metal and Kubernetes.
Experience on Cloudflare Workers / edge platforms and analytics-engineering (dbt) workflows.
Background in SaaS or product-led growth (PLG) GTM motions.

Benefits

Comp & perks

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave