Digital Communications Director

Cloudflare

Digital Communications Director at Cloudflare redefining online brand strategy and storytelling across platforms. Engaging technical and business audiences through innovative digital communications.

Posted 7/14/2026full-timeAustin • California, New York, Texas • 🇺🇸 United StatesLead💰 $170,000 - $234,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital strategy and corporate communications, with a strong focus on multi-channel storytelling and crisis management. Possesses deep tech literacy and the ability to translate complex technical concepts into engaging content for diverse audiences.

Highest-signal resume keywords

Digital Strategy DevelopmentCrisis ManagementMulti-Channel StorytellingCollaborative LeadershipTech Literacy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Corporate CommunicationsBrand JournalismData-Driven OptimizationSocial Media ManagementContent Creation

Soft Skills

Exceptional JudgmentInfluencing SkillsCross-Functional Collaboration

Tools & Technologies

LinkedInX/TwitterYouTubeRedditThreads

Industry Keywords

B2B TechSaaSCybersecurityCloud InfrastructureDigital Branding

Tech Stack

Tools & technologies

CloudCyber SecurityNode.jsSwift

About the role

Key responsibilities & impact

Architect the Digital Strategy: Define the overarching vision for Cloudflare’s corporate digital channels, ensuring our voice is distinct, authoritative, and deeply understood by tech-savvy audiences and enterprise buyers alike.
Elevate Executive Positioning: Partner directly with our executive leadership team to shape and scale their personal digital brands, turning complex industry trends into compelling online narratives.
Drive Multi-Channel Storytelling: Manage our corporate social media channels (X/Twitter, LinkedIn, YouTube, etc.) while expanding our strategic footprint into emerging platforms and technical communities.
Bridge Tech and Culture: Translate highly complex technical milestones—from network infrastructure to post-quantum cryptography—into creative, engaging, and accessible digital content.
Crisis & Rapid Response: Act as a critical node in our crisis management engine. When internet-scale events happen, you will ensure our digital response is swift, transparent, accurate, and aligned with our core values.
Data-Driven Optimization: Establish robust measurement frameworks to track brand sentiment, share of voice, and engagement, continuously iterating our strategy based on hard data.

Requirements

What you’ll need

10+ years of experience in corporate communications, digital strategy, or brand journalism, with at least 4+ years leading high-performing digital or social teams in the B2B tech or SaaS space.
Deep Tech Literacy: You don't need to write code, but you must be able to hold your own with engineers and product managers. You understand how the Internet works and can explain the 'why' behind cloud infrastructure and cybersecurity.
Platform Fluent: You know the algorithms, subcultures, and unwritten rules of LinkedIn, X, Reddit, YouTube, and Threads. You know what builds authentic engagement and what feels like cringe corporate noise.
Exceptional Judgment: You possess a flawless editorial compass. You know exactly when to jump on a viral trend, when to remain serious, and how to handle sensitive geopolitical or cybersecurity issues online.
Collaborative Leadership: Proven ability to influence cross-functional teams, from Legal and Product to Policy and Investor Relations.

Benefits

Comp & perks

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave