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Cloudflare

Senior Product Manager – Ad Fraud, Application Security

Cloudflare

Senior Product Manager at Cloudflare owning product vision for next-gen IVT and Ad Fraud detection. Collaborating with teams to develop solutions that fight ad fraud in the advertising industry.

Posted 6/16/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Help build out the strategy, vision, and design for IVT and bot data products in the advertising space.
  • Be the domain expert. Deeply understand the IVT landscape, MRC accreditation standards, TAG certification requirements, and the programmatic advertising supply chain. Evangelize the vision constantly so all stakeholders are aligned and have context.
  • Work directly with some of the largest Enterprises in the world to build best-in-class solutions that solve real problems.
  • Collaborate across teams. Work closely with Cloudflare's Bot Management, Threat Intelligence, Data, Engineering, Legal, Privacy, and Business Development teams.
  • Coordinate with external industry bodies (MRC, TAG, IAB Tech Lab).

Requirements

What you’ll need
  • 8+ years of experience as a Product Manager, Technical Program Manager, with significant time spent in ad tech, ad measurement, or ad verification
  • Deep understanding of Invalid Traffic (IVT) — GIVT, SIVT, MRC guidelines, TAG Certified Against Fraud standards, and how IVT data flows through the programmatic ecosystem
  • Experience working with or building products for DSPs, SSPs, ad exchanges, verification vendors (e.g., IAS, DoubleVerify, etc.), or measurement platforms
  • Exceptional communication, presentation, organizational, and analytical skills
  • Demonstrated ability to lead, drive consensus, and deliver in a matrix organization with multiple stakeholders.
  • Experience with MRC accreditation processes or TAG certification
  • Hands-on familiarity with ads.txt, sellers.json, SCO (Supply Chain Object), and IAB Tech Lab standards
  • Working knowledge of privacy regulations (GDPR, CCPA, TCF) as they relate to ad measurement and data sharing
  • Experience with data licensing, data clean rooms, or privacy-preserving measurement approaches
  • Technical comfort with APIs, SQL, log analysis, and data pipeline concepts
  • Experience at a company that operated both a network/infrastructure platform and a data or advertising business
  • Pricing strategy and revenue forecasting experience for data products

Benefits

Comp & perks
  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance
  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan
  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Invalid Traffic (IVT)GIVTSIVTMRC guidelinesTAG Certified Against Fraud standardsAPIsSQLlog analysisdata pipeline conceptsdata licensing
Soft Skills
communicationpresentationorganizationalanalyticalleadershipconsensus buildingstakeholder management
Certifications
MRC accreditationTAG certification