Cloudflare

Customer Advocacy Manager

Cloudflare

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Build, manage and grow customer marketing and advocacy programs
  • Report to the Head of Customer Advocacy as an individual contributor and work closely with the global Customer Advocacy team
  • Work cross functionally with Sales, Customer Success, Marketing, Product, and PR/AR to drive customer participation
  • Support and fulfill sales 1:1 and RFP requests for customer references
  • Manage and track customer reference requests via customer marketing/reference management tool
  • Qualify, develop and maintain a targeted pipeline of strategic customer relationships
  • Recruit, engage and nurture customers for speaking engagements, webinars, press releases, blogs/articles, analyst reports and interviews
  • Lead development and manage high quality customer story content, including case studies, story slides, and customer video content
  • Recruit and engage customers for advisory boards and councils; coordinate many teams and executives pre/post event; develop documents and reporting pre/post event
  • Manage in-person, best-in-class executive customer experiences
  • Measure success by quantity and quality of content, deep engagement with top accounts, brand equity, and levels/titles of participating customers

Requirements

  • Proven success in customer facing, executive facing, customer advocacy/marketing role(s).
  • Ability to identify and cultivate new relationships with customers across market segments and industries with particular focus on well known global brands
  • Professional and self-motivated team member, who can efficiently organize, manage, and deliver multiple projects across functions (especially with Marketing and Sales) and with multiple stakeholders and contributors
  • Experience developing and presenting presentations to executive audiences
  • Experience with managing successful in person customer facing events
  • Experience with Reference Management and/or Customer Advocacy/Marketing tools
  • Outgoing with dynamic interpersonal and top-notch verbal and written communication skills
  • Bachelor’s Degree in Business/Marketing or Communications related field
  • 5+ years of customer marketing/advocacy experience
  • Significant experience in B2B technology marketing with a keen understanding of the Internet ecosystem, security, network and IT technical audiences
  • Customer-first mentality
  • Collaborative, learner, team-oriented attitude
  • High emotional intelligence (EQ) and ability to effectively influence both internal and external stakeholders across all levels of the organization
  • Can activate quickly, with the ability to thrive in a fast-paced, deadline driven environment
  • A passion for Cloudflare’s mission and the success of our customers, partners, and community

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer advocacycustomer marketingrelationship managementevent managementpresentation developmentcontent creationpipeline developmentRFP managementcustomer reference managementB2B technology marketing
Soft skills
interpersonal skillscommunication skillsorganizational skillscollaborationteam-orientedself-motivatedemotional intelligenceinfluencing skillsproject managementcustomer-first mentality
Certifications
Bachelor’s Degree in BusinessBachelor’s Degree in MarketingBachelor’s Degree in Communications
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