Director, Global Partner Marketing
Cloudflare
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Colorado, District of Columbia, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $214,000 - $262,000 per year
Job Level
Lead
Tech Stack
Cyber Security
About the role
- Lead, mentor, and manage a global team of partner marketers responsible for programmatic roles, including global partner demand generation, partner engagement at tier-1 events, and MDF fund management.
- Develop and manage the overall global partner marketing strategy and ensure its alignment with Cloudflare’s revenue goals and partner ecosystem objectives.
- Direct the development and execution of end-to-end partner marketing campaigns, including joint value proposition creation, content development, and co-branded enablement materials.
- Oversee the execution of global and regional marketing programs such as joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption through our partners.
- Manage the global partner marketing budget (MDF) to ensure activities are executed efficiently and deliver a positive return on investment.
- Collaborate with Partner Sales and Alliance Managers to identify key growth areas and translate business objectives into effective marketing strategies.
- Establish and track key performance indicators (KPIs) for all partner marketing activities across the global team, providing regular reporting on campaign performance and business impact to senior leadership.
- Act as the senior marketing liaison for the largest strategic global partners, fostering strong executive-level relationships to ensure alignment and maximum partner engagement.
- Maintain a deep understanding of the Cloudflare product portfolio and the global partner landscape, including their business models, market positioning, and offerings.
Requirements
- 10+ years of progressive experience in B2B partner marketing or alliance marketing, preferably within the cybersecurity industry, with at least 5+ years of experience managing and leading a global team.
- Proven experience developing and executing successful global marketing strategies with strategic partners.
- Demonstrated ability to manage a complex global marketing function, including budget management and ROI analysis.
- Exceptional verbal and written communication skills with the ability to create compelling marketing content and present to executive-level stakeholders.
- Experience working cross-functionally with sales, product marketing, and partner teams in a fast-paced, global environment.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- Ability to travel up to 30% (domestic and international) for partner meetings and events.
Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B partner marketingalliance marketingglobal marketing strategybudget managementROI analysiscampaign performance trackingcontent developmentdemand generationevent managementKPI establishment
Soft skills
leadershipmentoringcommunicationcollaborationrelationship buildingstrategic thinkinganalytical skillspresentation skillsproblem-solvingadaptability
Certifications
Bachelor's degree in MarketingBachelor's degree in Business