Develop and manage end-to-end partner marketing campaigns, including joint value proposition creation, content development, and co-branded enablement materials for GSI and SP sales teams.
Execute global and regional marketing programs such as joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption through our partners.
Manage a joint marketing budget (MDF) to ensure activities are executed efficiently and deliver a positive return on investment.
Collaborate with Partner Sales and Alliance Managers to identify key growth areas and translate business objectives into effective marketing strategies.
Establish and track key performance indicators (KPIs) for all partner marketing activities, providing regular reporting on campaign performance and business impact.
Act as the primary marketing liaison for a portfolio of strategic GSI's and SP's, fostering strong relationships to ensure alignment and maximum partner engagement.
Maintain a deep understanding of the Cloudflare product portfolio and the GSI/SP partner landscape, including their business models, market positioning, and offerings.

Requirements

7+ years of experience in B2B partner marketing or alliance marketing, preferably within the cloud, SaaS, or cybersecurity industry.
Proven experience developing and executing successful marketing strategies with Global Service Integrators (e.g., Accenture, Deloitte, IBM Consulting, etc) and Service Provider partners.
Demonstrated ability to manage complex, multi-touch campaigns, including budget management and ROI analysis.
Strong verbal and written communication skills with the ability to create compelling marketing content and present to senior stakeholders.
Experience working cross-functionally with sales, product marketing, and partner teams in a fast-paced, global environment.
Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
Ability to travel up to 30% (domestic and international) for partner meetings and events.

Benefits

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B partner marketingalliance marketingmarketing strategy developmentcampaign managementbudget managementROI analysisdemand generationcontent developmentKPI trackingmarketing performance reporting

Soft Skills

strong verbal communicationstrong written communicationrelationship buildingcross-functional collaborationstrategic thinkingpresentation skillsorganizational skillsadaptabilityproblem-solvingstakeholder engagement

Certifications

Bachelor's degree in MarketingBachelor's degree in Business