Cloudflare

Senior Director of Paid Media Marketing

Cloudflare

full-time

Posted on:

Location Type: Hybrid

Location: Austin • California, New York, Texas • 🇺🇸 United States

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Salary

💰 $286,000 - $365,000 per year

Job Level

Senior

Tech Stack

CloudCyber Security

About the role

  • Lead Cloudflare’s global digital marketing strategy across paid channels to drive growth, efficiency, and measurable business results.
  • Manage global digital budgets and optimize investments to maximize ROI and pipeline impact.
  • Evolve a scalable agency operating model, setting clear expectations, operating rhythms, and performance standards.
  • Establish a center of excellence for digital demand generation that defines best practices, tools, and reporting frameworks.
  • Partner with Campaign and Field teams to deliver integrated programs that balance global consistency with regional needs.
  • Manage, coach, and develop a high-performing team while fostering collaboration across internal and external partners.
  • Report performance insights, learnings, and opportunities to leadership, influencing strategy and investment decisions. Stay ahead of evolving industry trends and best practices to continually elevate Cloudflare’s digital presence and competitive advantage.

Requirements

  • 15+ years in digital marketing, including leadership roles in B2B enterprise SaaS, with expertise marketing to technical and executive audiences. Cybersecurity, Cloud, or IT infrastructure specific experience strongly preferred.
  • Proven experience managing global, multi-channel demand generation programs & budgets that deliver measurable results. Ability to leverage modern marketing and analytics tools (Google Ads, LinkedIn Campaign Manager, Demandbase, etc.).
  • Strong background operating an agency model, with informed views on how to design, manage, and optimize processes for efficiency, quality, and accountability.
  • Experience operating in a federated demand generation model and managing a digital Center of Excellence.
  • Exceptional leadership, communication, and collaboration skills to develop your own high-performing team and influence cross-functionally.
  • Proficient data storytelling and analytical skills.
Benefits
  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance
  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan
  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingdemand generationbudget managementdata storytellinganalyticsmulti-channel marketingperformance reportingagency model managementprocess optimizationB2B marketing
Soft skills
leadershipcommunicationcollaborationcoachinginfluencingteam developmentstrategic thinkingproblem-solvingcross-functional collaborationrelationship management