Senior Demand Generation Manager, Commercial & Mid-Market

CloudBees

Senior Demand Generation Manager leading demand generation strategies for CloudBees in North America. Focusing on integrated campaigns to drive revenue growth through effective marketing.

Posted 6/19/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $130,000 - $150,000 per yearWebsite

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Applicant Tracking System Keywords

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Hard Skills

demand generationcampaign managementpipeline accelerationaccount-based marketingdata analysisbudget allocationmarketing automationintegrated campaignsconversion optimizationlead routing

Soft Skills

project managementcommunicationinfluencingcollaborationanalytical thinkingadaptabilitystrategic planningproblem-solvingcross-functional teamworktest-and-learn mindset

Tools & Technologies

CRM systemsmarketing operations toolsemail marketing platformswebinar softwarecontent management systemspaid media platformsanalytics toolssocial media advertisingevent management softwarenurture journey tools

Industry Keywords

B2B marketingSaaSenterprise technologyNorth Americacommercial marketingmid-marketrevenue marketinggrowth segmentsfunnel visibilitypersona-based campaigns

About the role

Key responsibilities & impact

Own the North America commercial and mid-market demand generation strategy, aligned to pipeline and revenue goals.
Partner closely with sales leadership, account executives, BDRs, and RevOps to identify priorities, target segments, and growth opportunities.
Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting.
Build and run account-based and pipeline acceleration programs for priority accounts and segments.
Create and manage regional campaign calendars and execution plans that align with quarterly business objectives.
Collaborate with product marketing on messaging, positioning, launches, and persona-based campaign development.
Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths.
Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility.
Analyze campaign performance and pipeline impact, then optimize based on data, conversion trends, and sales feedback.
Bring a test-and-learn mindset to channel mix, messaging, offers, and segmentation.
Help improve how demand generation operates by identifying smarter workflows, automation opportunities, and scalable execution models.

Requirements

What you’ll need

7+ years in B2B demand generation, regional marketing, or revenue marketing, ideally in SaaS or enterprise technology.
Strong experience supporting commercial, mid-market, or growth segments in North America.
Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact.
Experience partnering closely with sales teams and translating commercial goals into marketing plans.
Ability to manage both top-of-funnel demand creation and mid-/late-funnel pipeline acceleration.
Hands-on experience with channels such as paid social, search, email, webinars, events, ABM programs, and nurture.
Strong analytical skills with experience using data to guide budget allocation, optimization, and stakeholder conversations.
Comfortable working in a fast-moving environment where you may need to build while operating.
Excellent project management and communication skills.
Able to influence cross-functional teams and work effectively across functions and levels.

Benefits

Comp & perks

Health Insurance
Dental Insurance
Vision Insurance
Short & Long Term Disability
Life Insurance
HSA/FSA
Remote Work Environment
Flexible Time Off
Paid Company Holidays
Parental Leave
Variable Bonus Plan dependent on your role
Stock grant opportunities dependent on your role
401(k) with Company Match